Market Insights Digital eServices Online Education

Online University Education - South America

South America

Revenue in the Online University Education market is projected to reach €1.90bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.28%, resulting in a projected market volume of €2.81bn by 2028.
In the Online University Education market, the number of users is expected to amount to 3.2m users by 2028.
User penetration will be 0.5% in 2024 and is expected to hit 0.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.87k.
In global comparison, most revenue will be generated in the United States (€75.52bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

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Analyst Opinion

The Online University Education market in South America has experienced significant growth in recent years, driven by changing customer preferences and the increasing availability of online educational resources.

Customer preferences: Customers in South America are increasingly turning to online university education as a flexible and convenient alternative to traditional brick-and-mortar institutions. Online education allows students to access courses and materials from anywhere, at any time, making it ideal for individuals who are working or have other commitments. Additionally, online programs often offer a wider range of course options, allowing students to tailor their education to their specific interests and career goals.

Trends in the market: One of the key trends in the online university education market in South America is the increasing number of partnerships between online education providers and traditional universities. These partnerships allow traditional institutions to expand their reach and offer online programs to a larger audience, while online education providers benefit from the credibility and reputation of established universities. Another trend in the market is the growing demand for specialized online programs. South American students are increasingly seeking out online courses and degrees in fields such as technology, business, and healthcare, which are in high demand in the job market. Online education providers are responding to this demand by developing new programs and expanding their course offerings in these areas.

Local special circumstances: One of the unique challenges in the South American market is the digital divide. While online education has the potential to reach a wide audience, there are still significant barriers to access in many parts of the region. Limited internet connectivity and lack of access to devices such as computers and smartphones can prevent individuals from taking advantage of online educational opportunities. However, efforts are being made to address these challenges, such as the expansion of internet infrastructure and the provision of low-cost devices.

Underlying macroeconomic factors: The growth of the online university education market in South America is also influenced by underlying macroeconomic factors. The region has experienced economic growth in recent years, which has led to an expanding middle class with increased disposable income. As a result, more individuals are able to afford higher education and are seeking out online options as a more affordable alternative to traditional universities. Additionally, the COVID-19 pandemic has accelerated the adoption of online education in South America. With the closure of physical campuses and the need for social distancing, many universities and students have had to quickly transition to online learning. This has further highlighted the benefits and potential of online education, leading to increased demand for online university programs. In conclusion, the Online University Education market in South America is growing rapidly due to changing customer preferences, the availability of specialized programs, and the increasing partnerships between online education providers and traditional universities. Despite challenges related to the digital divide, the market is expected to continue expanding as the region's economy grows and more individuals seek out flexible and affordable higher education options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.