Market Insights Digital eServices Online Gambling

Online Lottery - South America

South America

Revenue in the Online Lottery market is projected to reach €0.62bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.25%, resulting in a projected market volume of €0.79bn by 2028.
In the Online Lottery market, the number of users is expected to amount to 3.0m users by 2028.
User penetration will be 0.6% in 2024 and is expected to hit 0.7% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.27k.
In global comparison, most revenue will be generated in the United States (€5,270.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Lottery market in South America has experienced significant growth in recent years, driven by changing customer preferences and the increasing availability of online gambling platforms. Customer preferences in South America have shifted towards online lottery platforms due to their convenience and accessibility. With the rise of smartphones and internet penetration, more people in the region have access to online gambling platforms, making it easier for them to participate in lottery games. Additionally, online platforms often offer a wider variety of lottery games, giving customers more options to choose from. One of the key trends in the South American online lottery market is the increasing popularity of mobile gambling. As smartphone adoption continues to rise in the region, more people are using their mobile devices to access online lottery platforms. This trend has been further accelerated by the COVID-19 pandemic, as people have turned to online gambling as a form of entertainment while staying at home. Another trend in the market is the emergence of new online lottery operators in South America. As the market continues to grow, both local and international companies are entering the market to capitalize on the increasing demand. This has led to increased competition and innovation in the industry, with operators offering new features and promotions to attract customers. Local special circumstances in South America also play a role in the development of the online lottery market. In some countries, such as Brazil and Argentina, traditional land-based lottery operators have faced regulatory challenges, which have opened up opportunities for online operators. Additionally, the high level of smartphone penetration in the region has made it easier for online lottery platforms to reach a wider audience. Underlying macroeconomic factors, such as the growth of the middle class and increasing disposable income, have also contributed to the development of the online lottery market in South America. As more people in the region have the financial means to participate in gambling activities, the demand for online lottery platforms has increased. In conclusion, the Online Lottery market in South America is experiencing growth due to changing customer preferences, the increasing availability of online platforms, and the underlying macroeconomic factors in the region. The popularity of mobile gambling, the emergence of new operators, and local special circumstances have all contributed to the development of the market. As the region continues to embrace online gambling, the online lottery market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.