App - Mexico

  • Mexico
  • The App market in Mexico is expected to reach a total revenue of €2,005.00m by 2022.
  • This projection indicates a steady growth rate with a compound annual growth rate (CAGR 2022-2027) of 9.34%.
  • Consequently, the market volume is projected to reach €3,098.00m by 2027.
  • In terms of revenue streams, in-app purchase (IAP) revenue is projected to amount to €524.30m in 2022.
  • Additionally, paid app revenue is expected to reach €66.64m in the same year.
  • Advertising revenue is also projected to contribute significantly, reaching €1,415.00m in 2022.
  • The App market in Mexico is also witnessing a substantial increase in the number of downloads.
  • It is estimated that the number of downloads will reach 5,683.00m downloads in 2022.
  • Currently, the average revenue per download stands at €0.35.
  • When comparing the global market, in China leads the way in terms of revenue generation.
  • In 2022, in China is projected to generate a revenue of €154.60bn, surpassing other countries in the App market.

Key regions: China, United States, Europe, Germany, Asia

Comparación de regiones


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Downloads
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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