App - Mexico

Mexico

The App market in Mexico is expected to reach a total revenue of €2,005.00m by 2022.
This projection indicates a steady growth rate with a compound annual growth rate (CAGR 2022-2027) of 9.34%.
Consequently, the market volume is projected to reach €3,098.00m by 2027.
In terms of revenue streams, in-app purchase (IAP) revenue is projected to amount to €524.30m in 2022.
Additionally, paid app revenue is expected to reach €66.64m in the same year.
Advertising revenue is also projected to contribute significantly, reaching €1,415.00m in 2022.
The App market in Mexico is also witnessing a substantial increase in the number of downloads.
It is estimated that the number of downloads will reach 5,683.00m downloads in 2022.
Currently, the average revenue per download stands at €0.35.
When comparing the global market, in China leads the way in terms of revenue generation.
In 2022, in China is projected to generate a revenue of €154.60bn, surpassing other countries in the App market.

Key regions: China, United States, Europe, Germany, Asia

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Moneda

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.