Education - Mexico

  • Mexico
  • The Education market in Mexico is expected to experience significant growth in the coming years.
  • It is projected that the total revenue in this market will reach €39.42m in 2022.
  • This indicates a promising outlook for the country's education sector.
  • Furthermore, the Education market is expected to show an annual growth rate (CAGR 2022-2027) of 11.57%.
  • This steady growth is anticipated to result in a projected market volume of €63.14m by 2027.
  • This signifies a substantial expansion of the market within a five-year period.
  • In terms of revenue sources, the in-app purchase (IAP) revenue in the Education market is projected to reach €23.35m in 2022.
  • This highlights the increasing popularity of in-app purchases within the education sector in Mexico.
  • Additionally, the paid app revenue in the Education market is projected to reach €1.01m in 2022.
  • This shows that there is a demand for paid educational applications in the country.
  • Moreover, advertising revenue in the Education market is projected to reach €15.06m in 2022.
  • This indicates that advertising is an important source of revenue within the education sector in Mexico.
  • Furthermore, the number of downloads in the Education market is projected to reach 104.70m downloads in 2022.
  • This demonstrates a significant interest and engagement with educational apps and content among the population.
  • It is worth noting that the average revenue per download currently stands at €0.38.
  • This metric provides insight into the financial gain per individual download, highlighting the potential profitability of the Education market in Mexico.
  • In a global comparison, it is interesting to observe that in the United States generates the most revenue in the Education market, amounting to €2,544.00m in 2022.
  • This indicates the significant economic impact of the education sector in the United States compared to other countries.

Key regions: China, Germany, Europe, South Korea, United States

 
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Comparación de regiones
 
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Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Market Shares
  • Downloads
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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