News & Magazines - Mexico

Mexico

The News & Magazines market in Mexico is projected to witness a significant boost in its total revenue.
By 2022, the total revenue is expected to reach MX €41.50m.
This positive trend is anticipated to continue with an annual growth rate of 13.15% (CAGR 2022-2027), resulting in a projected market volume of MX €78.92m by 2027.
In the realm of in-app purchases (IAP), revenue is also expected to experience substantial growth.
In 2022, IAP revenue in the News & Magazines market is projected to reach MX €2.67m.
Moreover, paid app revenue is estimated to reach MX €0.31m in the same year.
Advertising revenue is another significant contributor to the News & Magazines market.
It is projected to reach MX €38.52m in 2022.
This indicates a promising growth potential for advertising within the market.
Furthermore, the number of downloads in the News & Magazines market is expected to surge, reaching approximately 13.02m downloads in 2022.
Currently, the average revenue per download is expected to be MX €3.19, showcasing the market's potential for generating revenue through downloads.
In a global context, in the United States leads in terms of revenue generation in the News & Magazines market.
In 2022, in the United States is projected to generate a substantial revenue of €4,198.00m, highlighting its dominance in the industry.
Overall, the News & Magazines market in Mexico is poised for growth, with various revenue streams contributing to its success.
The projected figures demonstrate the market's potential and its ability to attract both consumers and advertisers alike.

Key regions: Japan, Europe, India, Germany, United States

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.