Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - Myanmar

Myanmar

Revenue in the Tomato Ketchup market amounts to €63.24m in 2024. The market is expected to grow annually by 9.32% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,631m in 2024).
In relation to total population figures, per person revenues of €1.15 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 45.06m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 1.1% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 0.8kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Tomato Ketchup Market in Myanmar is experiencing minimal growth due to various factors such as low consumer awareness, limited access to digital technologies, and traditional cooking methods. These factors have impacted the market's growth rate, making it a challenge for companies to penetrate and expand their market share. However, with increasing urbanization and changing consumer preferences towards convenience, the market is expected to witness a gradual growth in the coming years.

Customer preferences: Increased health consciousness and the desire for clean label products have led to a rise in demand for organic and natural tomato ketchup options in Myanmar. Consumers are also turning towards locally-sourced and artisanal ketchup varieties, reflecting a preference for authentic and sustainable products. Additionally, there has been a growing interest in spicy ketchup flavors, influenced by the country's diverse cuisine and love for spicy food. This shift in consumer preferences highlights the importance of offering diverse and healthier options in the Tomato Ketchup Market in Myanmar.

Trends in the market: In Myanmar, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is also experiencing a shift towards digitalization. More consumers are using online platforms to purchase products, leading to a rise in e-commerce for the food industry. Additionally, there is a growing demand for healthier and organic options in the market, driving companies to introduce new product lines to meet these preferences. This trend is expected to continue, with potential implications for stakeholders such as manufacturers and retailers to adapt to changing consumer preferences and invest in digital strategies to remain competitive.

Local special circumstances: In Myanmar, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by the country's unique cultural factors. Traditional Burmese cuisine heavily features the use of sauces and spices, making the demand for tomato ketchup an integral part of the market. Additionally, Myanmar's recent economic growth has led to a rise in disposable income and a growing middle class, increasing the demand for convenience and Western-style products. However, the market is also regulated by strict import laws, making it challenging for foreign brands to enter and compete.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by macroeconomic factors, such as consumer purchasing power, trade policies, and government regulations. Countries with stable economies and growing populations are experiencing a higher demand for tomato ketchup as a staple condiment, while countries with weaker economies and fluctuating populations may see a decline in market growth. Additionally, increasing health consciousness and changing dietary preferences are also influencing the market, as consumers are seeking healthier and more natural options in their food choices.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.