Alcoholic Drinks - Myanmar

The Alcoholic Drinks market in Myanmar has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Myanmar have shifted towards the consumption of alcoholic drinks, with an increasing demand for a wide variety of beverages. Consumers are increasingly seeking out new and unique flavors, as well as premium and high-quality products. This trend is driven by a growing middle class with higher disposable incomes, who are willing to spend more on alcoholic beverages as a form of indulgence and social status. Additionally, the younger generation in Myanmar is becoming more open to trying different types of alcoholic drinks, leading to a diversification of the market. One of the key trends in the Alcoholic Drinks market in Myanmar is the rising popularity of craft beer. Craft breweries have emerged in the country, offering a range of unique and locally brewed beers. This trend is driven by the increasing interest in artisanal and locally produced products, as well as the influence of international craft beer culture. Craft beer appeals to consumers who are looking for a more authentic and flavorful drinking experience. Another trend in the market is the growing demand for imported alcoholic drinks, particularly wine and spirits. This is driven by a desire for international brands and products, as well as a perception of higher quality. The availability of imported alcoholic drinks has increased in recent years, with more retailers and bars offering a wide selection of international brands. This trend is also supported by the growing tourism industry in Myanmar, as visitors from around the world bring their preferences for foreign alcoholic beverages. Local special circumstances in Myanmar also contribute to the development of the Alcoholic Drinks market. Myanmar has a rich cultural heritage of traditional alcoholic beverages, such as palm wine and rice wine. These traditional drinks continue to be popular among local consumers, with many small-scale producers catering to this demand. Additionally, Myanmar has a tradition of social drinking, with alcohol often being consumed during social gatherings and celebrations. This cultural aspect drives the demand for alcoholic drinks in the country. Underlying macroeconomic factors, such as a growing economy and increasing urbanization, also play a role in the development of the Alcoholic Drinks market in Myanmar. As the country's economy continues to grow, more people have the means to afford alcoholic beverages. Urbanization is also contributing to the growth of the market, as more people move to cities and adopt new lifestyles and preferences. In conclusion, the Alcoholic Drinks market in Myanmar is experiencing growth due to changing customer preferences, emerging trends such as craft beer and imported drinks, local special circumstances including traditional beverages and social drinking culture, as well as underlying macroeconomic factors. These factors combined are shaping the market and creating opportunities for both local and international players in the industry.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.