Market Insights Consumer Food Bread & Cereal Products

Rice - Myanmar

Myanmar

Revenue in the Rice market amounts to €1.51bn in 2024. The market is expected to grow annually by 12.24% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€139,000m in 2024).
In relation to total population figures, per person revenues of €27.40 are generated in 2024.
In the Rice market, volume is expected to amount to 2.07bn kg by 2029. The Rice market is expected to show a volume growth of 4.8% in 2025.
The average volume per person in the Rice market is expected to amount to 30.4kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

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Comparación de regiones

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Analyst Opinion

The Rice Market in Myanmar has seen moderate growth due to factors such as changing consumer preferences and limited access to technology. The subdued growth rate is impacted by challenges such as infrastructure constraints and lack of investment in the agricultural sector.

Customer preferences: Consumer preferences in Myanmar are undergoing a significant shift towards healthier and more sustainable food choices, leading to a growing demand for organic and locally-sourced rice. This trend is driven by a growing awareness of the health benefits of organic food and a desire to support local farmers. Additionally, the rise of urbanization and changing lifestyles have also contributed to the demand for convenient and ready-to-eat rice products, such as instant rice and rice-based snacks.

Trends in the market: In Myanmar, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand due to the country's growing population and increasing urbanization. This trend is expected to continue in the coming years, with a projected growth of 3.8% in the rice market by 2025. This presents a significant opportunity for industry stakeholders to expand their market share and capitalize on the rising demand. However, this growth also brings challenges such as ensuring sustainable farming practices and addressing supply chain inefficiencies. To overcome these challenges, there is a growing trend of implementing technology-driven solutions, such as precision farming and digital supply chain management, in the rice market. These trends not only improve efficiency and productivity but also align with the global shift towards sustainable and transparent food production. As such, industry stakeholders must embrace these trends to stay competitive and meet the evolving demands of consumers and regulators.

Local special circumstances: In Myanmar, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's rich agricultural landscape and cultural traditions. Rice is a staple food in Myanmar, with nearly 70% of the population relying on it as their main source of sustenance. The government also plays a significant role in regulating the production and distribution of rice, which can impact market dynamics. Additionally, Myanmar's growing economy and increasing disposable income have led to a rise in demand for higher-quality rice, creating opportunities for premium rice brands in the market.

Underlying macroeconomic factors: The growth of the Rice Market within the Bread & Cereal Products Market in Myanmar is heavily influenced by macroeconomic factors such as national economic health, trade policies, and global economic trends. The stability of the country's economy, along with favorable trade policies and investments in agriculture, have led to increased production and exports of rice. However, fluctuations in global demand and prices, as well as natural disasters, can significantly impact the market. Additionally, government initiatives to promote rice exports and improve infrastructure in rural areas have also contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.