Meat - Mongolia

Mongolia

Revenue in the Meat market amounts to €1,234.00m in 2024. The market is expected to grow annually by 12.65% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€251bn in 2024).
In relation to total population figures, per person revenues of €353.20 are generated in 2024.
In the Meat market, volume is expected to amount to 172.40m kg by 2029. The Meat market is expected to show a volume growth of 5.5% in 2025.
The average volume per person in the Meat market is expected to amount to 39.8kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

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Analyst Opinion

The Meat Market in Mongolia has been witnessing a steady growth rate, driven by factors such as increasing demand for fresh and processed meat, growing awareness about healthy food choices, and the convenience of meat substitutes. Despite the mild growth, factors such as changing consumer preferences and government regulations are impacting the overall market.

Customer preferences: There has been a noticeable shift in consumer preferences towards sustainable and ethically-sourced meat products in Mongolia. This is driven by the growing awareness of the environmental impact of meat production and the cultural tradition of respecting animals. As a result, there has been an increase in demand for organic and grass-fed meats, as well as alternatives such as plant-based and lab-grown meats. This trend is also influenced by the rising health consciousness among consumers, who are seeking healthier and cleaner meat options.

Trends in the market: In Mongolia, the Meat Market within The Food market is experiencing a shift towards organic and sustainable meat products. Consumers are increasingly concerned about the environmental impact of meat production and are willing to pay a premium for ethically sourced and healthier meat options. This trend is expected to continue as the government has implemented policies to promote sustainable agriculture and reduce carbon emissions. This presents opportunities for industry stakeholders to tap into the growing demand for eco-friendly meat products and differentiate themselves in a competitive market. However, it also poses challenges for traditional meat producers who may need to adapt their practices to meet these changing consumer preferences.

Local special circumstances: In Mongolia, the Meat Market is heavily influenced by the country's nomadic traditions and harsh climate. The vast pasturelands and reliance on herding create a unique supply chain for meat production. Additionally, Mongolia's cultural preference for meat as a staple food and limited access to refrigeration has resulted in a strong market demand for fresh, locally-sourced meat. This has led to the growth of traditional meat markets and the adoption of eco-friendly and sustainable farming practices. Government regulations also play a role in the market, such as restrictions on importing meat to protect domestic producers and promote self-sufficiency.

Underlying macroeconomic factors: The Meat Market within The Food market in Mongolia is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Mongolia's economy heavily relies on agriculture, particularly the meat industry, making it susceptible to fluctuations in global demand and prices. The government's fiscal policies and investments in infrastructure also play a crucial role in the market's performance. Additionally, the country's growing population and increasing income levels are driving the demand for meat, making it a promising market for future growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.