Non-Alcoholic Drinks - Mongolia

The Non-Alcoholic Drinks market in Mongolia has been experiencing significant growth in recent years.

Customer preferences: Mongolian consumers have shown a growing preference for healthier beverage options, which has contributed to the increasing demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a number of factors, including a greater awareness of the health benefits of consuming non-alcoholic beverages and a desire to reduce the intake of sugary drinks. Additionally, the younger generation in Mongolia is increasingly health-conscious and actively seeks out beverages that align with their wellness goals.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Mongolia is the rising popularity of functional beverages. These beverages are formulated with ingredients that provide specific health benefits, such as improved digestion, increased energy, or enhanced mental focus. Functional beverages have gained traction among health-conscious consumers who are looking for more than just hydration from their drinks. This trend is expected to continue as consumers become more educated about the potential health benefits of functional beverages. Another trend in the market is the growing demand for natural and organic non-alcoholic drinks. Mongolian consumers are increasingly seeking out products that are made with natural ingredients and do not contain artificial additives or preservatives. This trend is driven by a desire for healthier and more sustainable options, as well as a growing awareness of the environmental impact of conventional beverage production. As a result, companies in the Non-Alcoholic Drinks market in Mongolia are introducing new products that cater to this demand, such as organic juices and herbal teas.

Local special circumstances: Mongolia's unique geography and climate present both challenges and opportunities for the Non-Alcoholic Drinks market. The country's harsh winters and limited agricultural resources make it difficult to produce certain types of beverages locally. However, this has also created a niche market for imported non-alcoholic drinks, particularly hot beverages such as herbal teas and coffee. Mongolian consumers have developed a taste for these imported products, which has contributed to their growing popularity in the market.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in Mongolia can also be attributed to favorable macroeconomic factors. Mongolia has experienced steady economic growth in recent years, which has resulted in an expanding middle class with higher disposable incomes. This has led to an increase in consumer spending on non-essential goods and services, including beverages. Additionally, the government of Mongolia has implemented policies to promote domestic production and reduce dependence on imports, which has created opportunities for local beverage manufacturers to expand their operations and meet the growing demand for non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in Mongolia is witnessing significant growth due to changing customer preferences, including a preference for healthier options and a desire for natural and organic products. The market is also driven by trends such as the popularity of functional beverages and the demand for imported hot beverages. Local special circumstances, such as Mongolia's unique geography and climate, present both challenges and opportunities for the market. Favorable macroeconomic factors, including steady economic growth and government policies to promote domestic production, are also contributing to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.