Market Insights Consumer Food Convenience Food

Ready-to-Eat Meals - Egypt

Egypt

Revenue in the Ready-to-Eat Meals market amounts to €8.32bn in 2024. The market is expected to grow annually by 9.84% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137bn in 2024).
In relation to total population figures, per person revenues of €71.37 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 1.55bn kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 2.3% in 2025.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 11.3kg in 2024.

Key regions: Russia, United States, United Kingdom, Canada, India

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Analyst Opinion

The Ready-to-Eat Meals market in Egypt is experiencing minimal growth due to factors such as low consumer awareness and limited availability of online services. Despite this, the Convenience Food market in Egypt continues to expand, driven by convenience and busy lifestyles.

Customer preferences: The Ready-to-Eat Meals Market within the Convenience Food Market is experiencing a significant rise in demand for healthier and more sustainable options. This shift is driven by the growing health consciousness among consumers, coupled with the increasing trend of plant-based diets. Additionally, there is a growing preference for locally sourced and organic ingredients in ready-to-eat meals, highlighting a shift towards more environmentally friendly and ethical consumption habits.

Trends in the market: In Egypt, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a surge in demand due to the increasing busy lifestyles of consumers. As a result, there is a growing trend of innovative and healthier options in the market, such as plant-based and organic ready-to-eat meals. This trend is expected to continue, driven by the rising health-consciousness and convenience-seeking behavior of consumers. For industry stakeholders, it presents opportunities for product diversification and expansion into new markets. However, it also poses challenges in terms of supply chain management and competition from traditional home-cooked meals.

Local special circumstances: In Egypt, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is influenced by the country's unique cultural and regulatory circumstances. The demand for convenience food is driven by the fast-paced lifestyle of urban consumers, while traditional food culture and customs still play a significant role in shaping the market. Additionally, the government's efforts to promote food safety and regulate food imports have had a significant impact on the market, creating opportunities for local producers and limiting competition from international brands.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Egypt is impacted by various macroeconomic factors. These include the country's economic health, global economic trends, fiscal policies, and other relevant financial indicators. Egypt's economy has been growing steadily in recent years, with a focus on diversifying its industries and attracting foreign investment. This has resulted in increased consumer spending power and a growing middle class, which has led to a rise in demand for convenience food products, including ready-to-eat meals. Additionally, the country's favorable regulatory environment and investment in the food industry have further boosted the growth of the market. However, challenges such as inflation and currency devaluation have also affected the market, leading to fluctuating prices and potentially impacting consumer purchasing power. Furthermore, as the country continues to recover from the effects of the COVID-19 pandemic, the market may face further challenges in the near future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.