Alcoholic Drinks - Egypt

The Alcoholic Drinks market in Egypt has been experiencing significant growth in recent years.

Customer preferences: Egyptians have traditionally consumed alcoholic beverages, with beer being the most popular choice. However, there has been a shift in customer preferences towards other types of alcoholic drinks, such as wine and spirits. This change in preferences can be attributed to a growing middle class with higher disposable incomes, as well as an increasing interest in international brands and flavors.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Egypt is the growing demand for craft beer. Craft beer has gained popularity among consumers who are looking for unique and high-quality products. This trend is driven by a younger generation of consumers who are willing to pay a premium for craft beer that offers a more diverse range of flavors and styles. Another trend in the market is the increasing popularity of wine. Wine consumption has been on the rise in Egypt, with a growing number of consumers developing a taste for both local and imported wines. This trend can be attributed to a changing lifestyle and a desire for more sophisticated and diverse drinking options.

Local special circumstances: One of the factors that has contributed to the growth of the Alcoholic Drinks market in Egypt is the country's large population. With a population of over 100 million people, there is a significant consumer base for alcoholic beverages. Additionally, Egypt has a young population, with a large percentage of the population falling within the legal drinking age. This demographic factor has also contributed to the growth of the market. Another special circumstance in Egypt is the country's tourism industry. Egypt is a popular tourist destination, attracting millions of visitors each year. Tourists, especially those from Western countries, often have a higher disposable income and are more likely to consume alcoholic beverages during their stay. This has created a lucrative market for alcoholic drinks in Egypt.

Underlying macroeconomic factors: The growth of the Alcoholic Drinks market in Egypt can be attributed to several underlying macroeconomic factors. One of the key factors is the country's economic growth. Egypt has experienced steady economic growth in recent years, which has led to an increase in disposable incomes and consumer spending. This has allowed consumers to have more purchasing power, leading to increased demand for alcoholic drinks. Another macroeconomic factor is the government's efforts to attract foreign investment. The Egyptian government has implemented policies to encourage foreign companies to invest in the country, including in the alcoholic drinks industry. This has led to an influx of international brands and products, further driving the growth of the market. In conclusion, the Alcoholic Drinks market in Egypt is experiencing significant growth due to changing customer preferences, including a shift towards craft beer and an increasing interest in wine. Local special circumstances, such as a large population and a thriving tourism industry, have also contributed to the growth of the market. Additionally, underlying macroeconomic factors, including economic growth and government policies, have played a role in driving the market's expansion.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.