Non-Alcoholic Drinks - Egypt

The Non-Alcoholic Drinks market in Egypt has been experiencing significant growth in recent years. This can be attributed to several factors including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Egypt have shifted towards healthier and more natural beverages. This is driven by a growing awareness of the importance of a healthy lifestyle and the negative effects of consuming sugary drinks. As a result, consumers are increasingly opting for non-alcoholic drinks that are low in sugar, free from artificial additives, and made from natural ingredients. This shift in customer preferences has led to an increased demand for products such as herbal teas, fruit-infused waters, and natural juices. Trends in the market also play a significant role in the development of the Non-Alcoholic Drinks market in Egypt. One of the major trends is the rise of functional beverages. Consumers are looking for drinks that not only quench their thirst but also provide additional health benefits. This has led to the introduction of beverages fortified with vitamins, minerals, and other functional ingredients. Another trend is the growing popularity of ready-to-drink beverages. Busy lifestyles and convenience have driven the demand for on-the-go drinks that are easily accessible and can be consumed anytime, anywhere. Local special circumstances in Egypt have contributed to the growth of the Non-Alcoholic Drinks market. The country has a large population with a significant proportion of young people. This demographic group is more health-conscious and willing to try new and innovative products. Additionally, Egypt has a rich agricultural sector, which provides a steady supply of fresh fruits and herbs for the production of non-alcoholic beverages. This local advantage has allowed manufacturers to create unique and flavorful drinks that cater to the preferences of Egyptian consumers. Underlying macroeconomic factors have also played a role in the development of the Non-Alcoholic Drinks market in Egypt. The country has experienced stable economic growth in recent years, resulting in an increase in disposable income. This has allowed consumers to spend more on premium and healthier beverages. Furthermore, the government has implemented policies to promote the local production of non-alcoholic drinks, including tax incentives and subsidies. These measures have encouraged investment in the sector and stimulated the growth of the market. In conclusion, the Non-Alcoholic Drinks market in Egypt is developing due to changing customer preferences towards healthier and more natural beverages, emerging trends such as functional drinks and ready-to-drink products, local special circumstances including a young population and a rich agricultural sector, and underlying macroeconomic factors such as stable economic growth and government support.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.