Juices - Egypt

The Juices market in Egypt has been experiencing significant growth in recent years.

Customer preferences: Egyptian consumers have shown a growing preference for healthier beverage options, which has contributed to the increasing demand for juices. With rising health consciousness, consumers are seeking out products that are natural, nutritious, and free from artificial additives. This has led to a shift away from carbonated soft drinks towards healthier alternatives like juices. Additionally, the convenience factor of packaged juices has also played a role in their popularity, as they are readily available and can be consumed on the go.

Trends in the market: One of the key trends in the Juices market in Egypt is the rising popularity of freshly squeezed juices. Consumers are increasingly opting for freshly squeezed juices as they are perceived to be more natural and healthier compared to packaged juices. This trend is driven by the desire for a more authentic and unprocessed product. As a result, juice bars and cafes offering freshly squeezed juices have been popping up across the country, catering to this growing demand. Another trend in the market is the diversification of juice flavors. While orange and apple juices have traditionally been the most popular flavors in Egypt, there has been an emergence of a wide variety of fruit flavors in recent years. This trend is driven by the desire for more exotic and unique flavors, as well as the availability of a wider range of fruits in the market. Consumers are now able to choose from a plethora of options such as mango, pineapple, pomegranate, and mixed berry juices.

Local special circumstances: Egypt has a favorable climate for fruit cultivation, which has resulted in a rich variety of fruits being grown in the country. This abundance of fruits has contributed to the availability of fresh and high-quality juice ingredients. Additionally, the government has taken steps to support the agriculture sector, which has further boosted fruit production. This has not only made it easier for juice manufacturers to source ingredients locally, but has also helped in reducing the overall cost of production.

Underlying macroeconomic factors: The growing middle class in Egypt has had a positive impact on the Juices market. As disposable incomes have increased, consumers have been able to spend more on premium and healthier products like juices. Additionally, urbanization and changing lifestyles have also played a role in the market growth. With more people living in cities and leading busy lives, there is a greater demand for convenient and ready-to-drink beverages like juices. In conclusion, the Juices market in Egypt is witnessing growth due to changing customer preferences towards healthier options, the popularity of freshly squeezed juices, the diversification of flavors, the availability of a wide variety of fruits, and the favorable macroeconomic factors such as the growing middle class and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.