Baby Milk & Infant Formula - Egypt

Egypt

Revenue in the Baby Milk & Infant Formula market amounts to €128.50m in 2024. The market is expected to grow annually by 6.30% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€15,470m in 2024).
In relation to total population figures, per person revenues of €1.10 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 10.65m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 4.3% in 2025.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

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Analyst Opinion

The Baby Milk & Infant Formula Market in Egypt has shown minimal growth, influenced by factors such as low birth rates and increased breastfeeding rates. However, with rising health awareness and the convenience of online shopping, the market is expected to experience steady growth in the coming years.

Customer preferences: As consumers become more health-conscious, there has been a noticeable increase in demand for organic and natural baby milk and infant formula products. This trend is driven by a growing preference for clean and healthy ingredients, as well as concerns over potential health risks associated with traditional formula options. Additionally, with the rise in working mothers, there has been a shift towards convenient and on-the-go packaging for baby food products, leading to a surge in demand for single-serve and portable options.

Trends in the market: In Egypt, the Baby Milk & Infant Formula Market within the Baby Food Market is experiencing a shift towards organic and natural products, as more parents are becoming aware of the health benefits of these options. This trend is expected to continue in the coming years, with a focus on premium and specialized formulas. This trend is significant for industry stakeholders as it presents opportunities for product innovation and differentiation. However, it also brings challenges in terms of supply chain management and pricing. The potential implications include an increase in competition and the need for stricter regulations to ensure product safety and quality.

Local special circumstances: In Egypt, the Baby Milk & Infant Formula Market of the Baby Food Market is heavily influenced by cultural and religious factors. Breastfeeding is highly encouraged and widely practiced in the country, which has led to a lower demand for baby milk and infant formula. However, with the rise in working mothers and urbanization, there is a growing demand for convenience products, such as ready-to-use formula. Additionally, the Egyptian government regulates the import and pricing of baby milk and infant formula, which affects market dynamics and availability of certain brands.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is primarily influenced by macroeconomic factors such as consumer spending, economic growth, and government policies. Countries with stable economic conditions and rising disposable income levels tend to have a higher demand for baby formula, as parents are willing to spend more on premium products for their infants. Additionally, favorable government policies such as subsidies and tax incentives for baby food manufacturers can also drive market growth. On the other hand, economic downturns and financial instability can negatively impact market performance by decreasing consumer spending and increasing production costs.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.