Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - Europe

Europe

Revenue in the Other Cereal Products market amounts to €51.77bn in 2024. The market is expected to grow annually by 5.89% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€13,880m in 2024).
In relation to total population figures, per person revenues of €61.22 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 17.03bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 2.8% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 18.1kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Other Cereal Products Market in Europe is experiencing minimal growth, influenced by factors such as increasing health consciousness and convenience of online services. This trend is expected to continue with the rising demand for healthier breakfast options.

Customer preferences: Changes in consumer preferences have led to a growing demand for healthier and more sustainable options in the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market. This is reflected in the increasing popularity of organic and gluten-free cereal products, as well as alternative grain options like quinoa and amaranth. Additionally, there is a trend towards snacking on cereal bars and granola as a convenient and nutritious option for on-the-go consumption. These shifts are driven by a growing awareness of the health benefits of whole grains and a desire for more diverse and convenient food options.

Trends in the market: In Europe, there is a growing demand for healthier and more convenient breakfast options, leading to an increase in the consumption of Other Cereal Products. This trend is driven by a rising health consciousness among consumers and a desire for on-the-go breakfast options. As a result, companies are investing in innovative product offerings, such as gluten-free and organic options, to cater to this demand. This trend is expected to continue, with the potential to expand into other regions, presenting opportunities for industry players to tap into this growing market.

Local special circumstances: In the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market, regional factors play a significant role in market dynamics. For example, in Asia Pacific, the market is driven by the growing health consciousness among consumers and the increasing demand for gluten-free and organic cereal products. In Europe, strict regulations on food labeling and ingredients impact product development and marketing strategies. Additionally, cultural preferences for breakfast foods vary across regions, influencing product offerings and marketing strategies.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is also impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with strong economic growth and stable fiscal policies are likely to experience higher demand for Other Cereal Products, as consumers have more disposable income to spend on food products. Additionally, the rise in health consciousness and demand for healthier food options is driving the demand for Other Cereal Products, as they are perceived as a healthier alternative to traditional bread and cereal products. Furthermore, increasing investments in food processing technologies and infrastructure are expected to boost market growth in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.