Market Insights Consumer Food Dairy Products & Eggs

Milk - Europe

Europe

Revenue in the Milk market amounts to €53.06bn in 2024. The market is expected to grow annually by 4.61% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€66bn in 2024).
In relation to total population figures, per person revenues of €62.75 are generated in 2024.
In the Milk market, volume is expected to amount to 40.50bn kg by 2029. The Milk market is expected to show a volume growth of 1.3% in 2025.
The average volume per person in the Milk market is expected to amount to 44.9kg in 2024.

Key regions: Russia, India, Canada, Japan, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Milk Market in Europe is seeing minimal growth due to various factors such as changing consumer preferences, environmental concerns, and increasing competition from alternative dairy products. However, the convenience offered by online milk delivery services and the rising health awareness among consumers may drive growth in the future.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for plant-based milk alternatives in the Milk Market of the Dairy Products & Eggs Market within The Food market. This trend is driven by factors such as dietary restrictions, environmental concerns, and ethical considerations. Non-dairy milk options, such as almond, soy, and oat milk, have gained popularity and are expected to continue growing in the coming years. Additionally, there is a rise in demand for organic and locally sourced milk products, reflecting a shift towards sustainable and natural food choices among consumers.

Trends in the market: In Europe, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards plant-based milk alternatives, driven by the growing consumer demand for healthier and sustainable options. This trend is expected to continue as more consumers become health-conscious and environmentally aware. Additionally, there is a rising trend of online grocery shopping, providing a convenient channel for consumers to purchase these milk alternatives. This trajectory is significant for industry stakeholders as it presents opportunities for diversification and innovation in product offerings. However, it also poses challenges for traditional dairy farmers and processors. As this trend continues, it is crucial for industry players to adapt and evolve to meet changing consumer preferences and stay competitive in the market.

Local special circumstances: In Europe, the Milk Market of the Dairy Products & Eggs Market within The Food market is largely influenced by the region's strict regulations on food safety and labeling. This has resulted in higher consumer trust and demand for organic and locally-sourced dairy products. In addition, the strong tradition and cultural significance of dairy in European cuisine has shaped consumer preferences and purchasing habits. This unique mix of regulatory and cultural factors has created a highly competitive market with a strong focus on quality and sustainability.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Europe is greatly impacted by macroeconomic factors such as consumer income levels, population growth, and changing dietary preferences. As disposable incomes rise and populations grow, the demand for milk and dairy products increases. In addition, shifting consumer preferences towards healthier and more sustainable food options have driven the growth of organic and plant-based milk products. Moreover, government initiatives promoting healthy eating and sustainable food production have further fueled the growth of the milk market in Europe.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.