Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - Europe

Europe

Revenue in the Tomato Ketchup market amounts to €7.06bn in 2024. The market is expected to grow annually by 5.02% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,572m in 2024).
In relation to total population figures, per person revenues of €8.35 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 2.95bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 2.1% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 3.2kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

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Analyst Opinion

The Tomato Ketchup market in Europe is experiencing minimal growth due to various factors such as shifting consumer preferences and increasing competition. Despite a slow growth rate, the convenience and popularity of online food services are driving its adoption in the region.

Customer preferences: As consumers become more health-conscious, there is a growing demand for natural and organic tomato ketchup options in the Sauces & Spices Market within The Food market in Europe. This is driven by a shift towards cleaner label products and a desire for more sustainable and ethical food choices. Additionally, the rise of plant-based diets and vegetarianism is also influencing the market, with an increasing number of consumers opting for meatless meals and seeking out ketchup alternatives made from alternative ingredients such as beetroot or sweet potato.

Trends in the market: In Europe, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a shift towards healthier and more natural options. This trend is driven by increasing consumer awareness about the health risks associated with processed foods and the demand for clean label products. As a result, manufacturers are introducing organic and low-sugar ketchup options to cater to this demand. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovative product offerings.

Local special circumstances: In Europe, the Tomato Ketchup market is heavily influenced by the region's diverse culinary traditions and preferences. For example, in Italy, tomato-based sauces are a staple in many dishes, leading to a high demand for high-quality ketchup made from locally sourced tomatoes. In contrast, in the UK, consumers tend to prefer sweeter ketchup varieties, leading to a different product mix in the market. Additionally, strict EU regulations on food safety and labeling also impact the production and distribution of ketchup in the region.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is highly influenced by macroeconomic factors such as consumer spending, trade policies, and changing dietary preferences. Countries with a growing middle class and increasing disposable income are witnessing a surge in demand for convenience foods, including tomato ketchup. On the other hand, countries with high import tariffs on food products and shifting consumer preferences towards healthier options are experiencing slower market growth. Additionally, the rise in health consciousness and the introduction of organic and natural ketchup variants are shaping the market landscape in Europe.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.