Market Insights Consumer Food Fruits & Nuts

Fresh Fruits - Europe

Europe

Revenue in the Fresh Fruits market amounts to €142.90bn in 2024. The market is expected to grow annually by 4.70% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€106bn in 2024).
In relation to total population figures, per person revenues of €169.00 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 51.26bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.9% in 2025.
The average volume per person in the Fresh Fruits market is expected to amount to 56.4kg in 2024.

Key regions: Canada, Spain, Russia, South Korea, Philippines

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Fresh Fruits Market in Europe is experiencing minimal growth due to factors such as fluctuating consumer demand, weather conditions affecting crop production, and competition from other food markets. Despite this, rising health consciousness and convenience offered by online services may drive future growth.

Customer preferences: As consumers become more health-conscious, there is a growing demand for organic and sustainably sourced fresh fruits in Europe. This trend is driven by a shift towards healthier lifestyles and a heightened awareness of the environmental impact of food production. In addition, the rise of plant-based diets and the popularity of exotic fruits are also influencing consumer preferences in the Fresh Fruits Market of the Fruits & Nuts Market. These factors have led to an increased focus on ethical and eco-friendly practices among suppliers and retailers in the industry.

Trends in the market: In Europe, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a surge in demand for organic and locally sourced produce. This trend is driven by consumers' increasing awareness of the environmental and health benefits of organic farming, as well as their desire to support local farmers. Additionally, there is a growing interest in exotic and unique fruits, such as dragon fruit and kiwano, which are being imported from countries like South Africa and Vietnam. This trend is expected to continue, with consumers seeking out more sustainable and diverse options for their fruit consumption. This presents opportunities for industry stakeholders to expand their product offerings and tap into this growing market.

Local special circumstances: In Europe, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by its diverse geography and cultural preferences. Countries like Spain, Italy, and Greece have a strong demand for local, seasonal fruits, while Northern European countries prefer imported fruits year-round. Furthermore, stringent regulations on pesticide use and food safety create challenges for growers and impact prices. These factors contribute to a highly dynamic market with varying consumer preferences and supply chain complexities.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market is impacted by macroeconomic factors such as consumer demand, production costs, trade policies, and global supply and demand dynamics. Countries with strong economic growth and stable consumer purchasing power are expected to experience higher demand for fresh fruits, resulting in increased market growth. However, countries with high production costs and trade barriers may face challenges in meeting this demand, leading to potential supply shortages and price fluctuations. Additionally, global supply and demand dynamics, influenced by factors such as weather conditions and transportation costs, can also significantly impact the market performance of fresh fruits.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.