Market Insights Consumer Food Bread & Cereal Products

Bread - Sweden

Sweden

Revenue in the Bread market amounts to €2.06bn in 2024. The market is expected to grow annually by 4.11% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €193.10 are generated in 2024.
In the Bread market, volume is expected to amount to 0.62bn kg by 2029. The Bread market is expected to show a volume growth of 2.9% in 2025.
The average volume per person in the Bread market is expected to amount to 53.5kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

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Comparación de regiones

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Analyst Opinion

The Bread Market in Sweden has seen minimal growth, influenced by factors such as shifting consumer preferences towards healthier options and the convenience of online ordering. Despite this, the market remains a significant player within The Food market, driven by the increasing demand for bread and cereal products in the country.

Customer preferences: Consumers in Sweden are increasingly opting for healthier and more sustainable bread options, with a growing preference for artisanal and organic varieties. This trend is driven by a rising awareness of the health benefits of whole grain and ancient grain breads, as well as a desire to support local and environmentally-friendly producers. Additionally, there is a growing demand for gluten-free options, reflecting changing dietary preferences and a rise in gluten intolerance and allergies among consumers.

Trends in the market: In Sweden, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for organic and gluten-free bread options. This trend is driven by increasing health consciousness among consumers and a growing preference for natural and sustainable products. With the rise of e-commerce, online sales of bread products have also seen a significant increase. This trajectory is expected to continue, creating opportunities for industry players to expand their product offerings and reach a wider customer base. However, it also poses challenges for traditional brick-and-mortar retailers to adapt to the changing market landscape.

Local special circumstances: In Sweden, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong focus on health and sustainability. The demand for organic and whole grain breads is high, driven by the Swedish population's preference for natural and nutritious food options. Additionally, the government's strict regulations on food labeling and production methods have also shaped consumer behavior towards more conscious and responsible choices. This unique combination of health-consciousness and regulatory standards sets Sweden apart from other markets and greatly impacts the dynamics of the Bread Market.

Underlying macroeconomic factors: The Bread Market in Sweden is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and government policies. With a stable economy and high consumer purchasing power, the demand for bread and cereal products remains strong in Sweden. However, fluctuations in inflation rates and changes in government policies could impact consumer behavior and purchasing patterns. Additionally, global economic trends, such as trade agreements and tariffs, can also affect the import and export of bread and cereal products, ultimately impacting market performance. Furthermore, with a growing focus on health and wellness, consumers are increasingly seeking healthier bread and cereal options, driving market growth for products with clean and natural ingredients.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.