Market Insights Advertising & Media Media Games

Mobile Games - Chile

Chile

In Chile, revenue in the Mobile Games market market is projected to reach €185.30m in 2024.
This revenue is expected to display an annual growth rate (CAGR 2024-2029) of 7.73%, leading to a projected market volume of €268.90m by 2029.
By 2029, the number of users in the Mobile Games market market in Chile is expected to amount to 5.4m users.
User penetration in Chile will be 22.7% in 2024 and is anticipated to increase to 27.3% by 2029.
In a global context, the highest revenue will be generated United States, with a projected total of €31,480.00m in 2024.
The average revenue per user (ARPU) in the Mobile Games market market in Chile is projected to amount to €41.54 in 2024.
In Chile, the mobile games market is witnessing significant growth as local developers increasingly focus on culturally relevant content to engage younger audiences.

Key regions: Japan, Germany, South Korea, China, Asia

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Moneda

Analyst Opinion

The Mobile Games market in Chile has been experiencing significant growth in recent years. Customer preferences for mobile gaming have been driving this trend, as more and more people are turning to their smartphones and tablets for entertainment. Additionally, several local special circumstances have contributed to the development of the market.

Customer preferences: Chileans have shown a strong preference for mobile gaming due to its convenience and accessibility. With the increasing availability of affordable smartphones and tablets, more people have access to mobile games. The younger generation, in particular, has embraced mobile gaming as a popular form of entertainment. The ability to play games on the go and the wide variety of game genres available have also contributed to the popularity of mobile gaming in Chile.

Trends in the market: One of the key trends in the mobile games market in Chile is the rise of multiplayer and social gaming. Chilean gamers are increasingly seeking interactive experiences, where they can connect and compete with friends and other players online. This trend is driven by the growing popularity of social media platforms and the desire for social interaction in gaming. Developers are responding to this trend by creating more multiplayer and social gaming options, which further fuels the growth of the market. Another trend in the market is the increasing monetization of mobile games. Developers are adopting various strategies such as in-app purchases, advertisements, and subscriptions to generate revenue from their games. This trend is driven by the growing acceptance of in-app purchases among Chilean gamers and the willingness to pay for additional content or features within games. As a result, the mobile games market in Chile has become a lucrative industry for developers and publishers.

Local special circumstances: Chile has a strong gaming culture, with a vibrant community of gamers and game developers. The country hosts several gaming events and competitions, which contribute to the growth of the mobile games market. These events provide a platform for local developers to showcase their games and connect with potential players. The support and recognition of the gaming industry by the government and local organizations also play a significant role in the development of the market.

Underlying macroeconomic factors: The growing smartphone penetration rate in Chile has been a driving force behind the development of the mobile games market. As more people own smartphones, the potential market for mobile games expands. Additionally, the increasing disposable income of Chilean consumers allows them to spend more on entertainment, including mobile games. The stable economic conditions in the country have also created a favorable environment for the growth of the market. In conclusion, the Mobile Games market in Chile is experiencing significant growth due to customer preferences for mobile gaming, the rise of multiplayer and social gaming, the increasing monetization of mobile games, local special circumstances such as a strong gaming culture, and underlying macroeconomic factors such as smartphone penetration and disposable income. These factors combined create a favorable environment for the development of the mobile games market in Chile.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.