Cinema Advertising - Chile

  • Chile
  • Ad spending in the Cinema Advertising market is projected to reach €2.21m in 2024.
  • Ad spending is expected to show an annual growth rate (CAGR 2024-2029) of 6.72%, resulting in a projected market volume of €3.06m by 2029.
  • With a projected market volume of €870.30m in 2024, most revenue will be generated in the United States.
  • In the Cinema Advertising market, the number of viewers is expected to amount to 3.2m users by 2029.
  • The average ad spending per viewer in the Cinema Advertising market is projected to amount to €0.80 in 2024.

Key regions: China, United States, Germany, South Korea, France

 
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Analyst Opinion

The Cinema Advertising market in Chile has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences:
One of the key factors driving the growth of the Cinema Advertising market in Chile is the changing preferences of customers. With the rise of digital streaming platforms and the availability of on-demand content, traditional advertising channels such as television and print media have become less effective in reaching audiences. As a result, advertisers are turning to alternative channels such as cinema advertising to engage with consumers in a more impactful and immersive way.

Trends in the market:
One of the major trends in the Cinema Advertising market in Chile is the increasing integration of technology and data analytics. Advertisers are leveraging advanced targeting capabilities to reach specific audience segments and deliver personalized messages. This trend is driven by the growing availability of consumer data and the ability to track and measure the effectiveness of cinema advertising campaigns. Additionally, the use of digital screens and interactive technologies in cinemas is providing advertisers with new opportunities to engage with audiences and create memorable experiences. Another trend in the market is the growing popularity of event-based cinema advertising. Advertisers are capitalizing on the large audiences that gather for blockbuster movie releases and major cultural events to promote their products and services. This trend is driven by the unique opportunity to reach a captive and engaged audience in a highly immersive environment.

Local special circumstances:
Chile has a vibrant cinema culture, with a strong tradition of film appreciation and a growing number of cinema-goers. The country has a rich history of producing critically acclaimed movies and hosting international film festivals, which has contributed to the popularity of cinema as a form of entertainment. This cultural context provides a favorable environment for cinema advertising, as audiences are already receptive to the medium and open to engaging with advertisements before the start of a movie.

Underlying macroeconomic factors:
The growth of the Cinema Advertising market in Chile is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, advertisers have more resources to invest in marketing and advertising campaigns, including cinema advertising. Additionally, the stable political environment and favorable business climate in Chile have attracted international companies, leading to increased competition and a greater demand for advertising services. In conclusion, the Cinema Advertising market in Chile is experiencing growth due to changing customer preferences, the integration of technology and data analytics, the popularity of event-based advertising, the country's vibrant cinema culture, and underlying macroeconomic factors. Advertisers are recognizing the unique opportunities offered by cinema advertising to engage with audiences in a more impactful and immersive way, and are leveraging these trends to create successful campaigns.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on the Cinema Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising both on and off screen in cinemas, including ads shown before a movie and those displayed inside a cinema.

Modeling approach / market size:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets.as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, reported performance indicators of key market players as well as performance factors (e.g., user penetration and usage) to analyze the markets.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

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