Esports - Chile

Chile

In Chile, revenue in the Esports market is projected to reach €6.1m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 8.57%, resulting in a projected market volume of €9.1m by 2029.
The largest market within this market in Chile is Sponsorship & Advertising, which is anticipated to have a market volume of €2.9m in 2024.
While most revenue is generated the United States, it is noteworthy that the Esports market in Chile is also evolving.
The number of users in the Esports market in Chile is expected to reach 4.0m users by 2029.
User penetration in Chile will be 16.6% in 2024 and is projected to increase to 20.1% by 2029.
The average revenue per user (ARPU) in Chile is expected to amount to €1.86.
Esports in Chile is rapidly evolving, with increasing investment and a growing community fostering local talent and competitive opportunities.

Key regions: China, United States, Asia, Germany, France

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The eSports market in Chile has been experiencing steady growth, influenced by factors such as increasing popularity of online gaming, rising interest in competitive gaming, and the convenience of virtual events. However, the subdued growth rate can be attributed to challenges in securing sponsorships and media rights, as well as limited opportunities for merchandise and ticketing sales. Additionally, strict regulations on eSports betting may also impact market growth.

Customer preferences: As digital platforms continue to dominate the gaming industry, consumers in Chile are increasingly turning to eSports as a form of entertainment. This shift is fueled by a growing preference for online and virtual experiences, as well as a desire for social interaction and community building. Additionally, the rise of eSports in Chile has also been driven by the country's strong gaming culture and tech-savvy youth population. As a result, eSports is becoming a mainstream form of entertainment in Chile, with a growing number of fans and players participating in competitive tournaments and events.

Trends in the market: In Chile, the eSports market is experiencing a surge in popularity, with a growing number of players, teams, and tournaments. This trend is significant as it reflects the increasing recognition of eSports as a legitimate sport and entertainment industry. The trajectory of this trend shows no signs of slowing down, as more investments are being made in infrastructure, sponsorships, and marketing efforts. This could have positive implications for industry stakeholders, such as increased revenue opportunities and a larger fan base. Additionally, there is a growing trend of incorporating virtual reality and augmented reality technologies into eSports events, which could further enhance the viewer experience and attract more audiences.

Local special circumstances: In Chile, the eSports market has seen significant growth due to the country's high internet penetration and tech-savvy population. Additionally, the government's support for technology and innovation has created a favorable environment for eSports to thrive. The country's unique geography, with its long and narrow shape, has also played a role in the development of local eSports leagues, as players can easily travel between cities for tournaments. Moreover, Chile's strong gaming culture and passion for competition have contributed to the popularity of eSports among the younger generation.

Underlying macroeconomic factors: The eSports market in Chile is greatly impacted by macroeconomic factors such as the country's economic stability, government policies, and investment in technology and infrastructure. Countries with strong economic growth and support for technology are experiencing a faster growth in the eSports market compared to regions with economic challenges and limited funding for technology. Furthermore, the increasing popularity of eSports in Chile is also driven by the young population and the growing demand for entertainment and digital experiences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Esports market, which comprises revenues from and users of professional competitive gaming content. This includes any professional and semiprofessional gaming competitions within tournaments or leagues that offer a championship title or prize money. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.