AR & VR - Chile

  • Chile
  • In 2024, the projected revenue in the AR & VR market in Chile is estimated to reach €125.1m.
  • It is expected to show an annual growth rate (CAGR 2024-2028) of 10.57%, resulting in a projected market volume of €187.0m by 2028.
  • Among the different segments, AR Software holds the largest market share with a volume of €39.1m in 2024.
  • The United States generates the highest revenue in the AR & VR market, with a projected market volume of €9,966.0m in 2024.
  • By 2028, the number of users in Chile is expected to reach 11.3m users.
  • The user penetration rate is predicted to be 56.7% in 2024 and is expected to increase to 57.2% by 2028.
  • The average revenue per user (ARPU) is estimated to be €11.2.
  • It's important to note that the revenue values mentioned here only account for B2C revenues.
  • This means that the displayed market share of B2C covers 0.00 of the total market (B2C & B2B).
  • Chile's AR & VR market is rapidly expanding, with a growing number of companies leveraging these technologies to enhance tourism experiences in the country.
 
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Analyst Opinion

The AR & VR market in Chile has been experiencing significant growth in recent years, driven by customer preferences for immersive and interactive experiences.

Customer preferences:
Customers in Chile are increasingly seeking out unique and engaging experiences, and AR & VR technologies provide just that. By using these technologies, customers can explore virtual worlds, interact with digital objects, and even participate in virtual events. The ability to escape reality and be transported to a different world is highly appealing to consumers, and this is reflected in the growing demand for AR & VR products and services in Chile.

Trends in the market:
One of the key trends in the AR & VR market in Chile is the adoption of these technologies in various industries. For example, the tourism industry is using AR & VR to provide virtual tours of popular destinations, allowing customers to experience the sights and sounds of different locations without actually being there. Similarly, the education sector is using AR & VR to enhance learning experiences, bringing textbooks to life and allowing students to explore complex concepts in a more interactive way. Another trend in the market is the increasing availability and affordability of AR & VR devices. As technology continues to advance, AR & VR devices are becoming more accessible to consumers, with a wider range of options available at different price points. This has contributed to the growing adoption of AR & VR technologies in Chile, as more people are able to experience the benefits of these immersive technologies.

Local special circumstances:
Chile has a strong technology sector, with a growing number of startups and companies focusing on AR & VR development. This has created a favorable environment for innovation and investment in the AR & VR market. Additionally, the government has shown support for the development of the technology sector, providing incentives and funding opportunities for companies in this space. These local special circumstances have contributed to the growth of the AR & VR market in Chile, attracting both domestic and international players to invest in the market.

Underlying macroeconomic factors:
Chile has a stable and growing economy, which has provided a conducive environment for the development of the AR & VR market. The increasing disposable income of consumers has allowed them to spend more on leisure activities and entertainment, including AR & VR experiences. Additionally, the country's strong infrastructure and internet connectivity have facilitated the adoption of AR & VR technologies, as consumers are able to access and enjoy these experiences with ease. In conclusion, the AR & VR market in Chile is experiencing significant growth due to customer preferences for immersive and interactive experiences, the adoption of these technologies in various industries, the increasing availability and affordability of AR & VR devices, local special circumstances that support innovation and investment, and the underlying macroeconomic factors that provide a conducive environment for the development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the AR & VR market. AR and VR enable consumers to experience a new dimension, using either a headset or installed units, as they combine the real and virtual worlds. Consumer revenue figures refer to revenues relating to AR hardware, AR software, VR hardware, VR software, and spending on AR and VR advertising. Both digital and non-digital revenues are included.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports. In addition, we use relevant key market indicators and data from country-specific associations, such as consumer spending, internet penetration, 4G coverage, and historical developments. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

Visión general

  • Revenue
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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