Market Insights Advertising & Media Esports

Publisher Fees - Chile

Chile

In Chile, revenue in the Publisher Fees market market is projected to reach €1.1m in 2024.
The revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 0.00%, leading to a projected market volume of €1.1m by 2029.
Although the Publisher Fees market market in Chile is growing, it is noteworthy that most revenue is generated China, which has a projected market volume of €27.1m in 2024.
In Chile, the rising popularity of eSports is prompting publishers to reevaluate their fee structures to attract local teams and audiences.

Key regions: United Kingdom, India, France, Europe, United States

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Analyst Opinion

The eSports market in Chile has seen a negligible growth rate, influenced by factors such as high publisher fees and limited investment in infrastructure. Despite the growing popularity of eSports, the market still faces challenges in terms of profitability and sustainability.

Customer preferences: With the rapid growth of the eSports market in Chile, there has been a noticeable increase in demand for digital gaming platforms and tournaments. This has led to a rise in publisher fees, as gaming companies seek to capitalize on the growing popularity of eSports. Additionally, the younger demographic in Chile, who are more tech-savvy and have a strong affinity for gaming, are driving the demand for publisher fees. This trend is expected to continue as the eSports industry in Chile continues to expand and attract more players and viewers.

Trends in the market: In Chile, the eSports market has seen a significant increase in popularity, with the industry projected to reach a value of $13 million by 2025. Within this market, the Publisher Fees segment is experiencing a rise in revenue, driven by the growing number of partnerships between publishers and eSports organizations. This trend is significant as it highlights the increasing recognition of eSports as a legitimate form of entertainment and the potential for publishers to monetize their games beyond traditional sales. It also has implications for industry stakeholders, as publishers may need to adapt their business models to cater to the needs of the eSports market and form strategic partnerships to stay competitive.

Local special circumstances: In Chile, the eSports market is heavily influenced by the country's strong gaming culture and the government's support for the industry. The country's geographical landscape also plays a role in the popularity of certain games, with mountainous terrain making extreme sports games more appealing. Additionally, Chile's regulatory environment is favorable for eSports tournaments, making it a popular destination for international competitions. These local factors contribute to the growth and success of the Publisher Fees Market within the eSports Market, creating a unique and thriving market in Chile.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in Chile is impacted by macroeconomic factors such as the country's overall economic health, government policies, and global economic trends. Chile's stable economy and favorable regulatory environment have contributed to the growth of the eSports market, attracting investments and fostering innovation. However, the market may face challenges if there are any changes in fiscal policies or economic downturns. The growing popularity of eSports, especially among the younger population, also presents opportunities for the market to expand in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.