Market Insights Advertising & Media Esports

Publisher Fees - United Kingdom

United Kingdom

In the United Kingdom, revenue in the Publisher Fees market market is projected to reach €5.2m in 2024.
This revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 1.72%, leading to a projected market volume of €5.6m by 2029.
Although in the United Kingdom is part of the global landscape, it is noteworthy that most revenue in this market is generated China, which has a projected market volume of €27.4m in 2024.
In the United Kingdom, the rising popularity of competitive gaming is driving increased publisher fees, reflecting the growing investment in eSports infrastructure and events.

Key regions: United Kingdom, India, France, Europe, United States

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Analyst Opinion

The Publisher Fees market in the UK eSports market has seen minimal growth due to various factors such as the limited adoption of digital technologies, lack of awareness among consumers about publisher fees, and the inconvenience of paying for online services.

Customer preferences: The growing popularity of eSports has led to a rise in demand for online streaming and content creation platforms, resulting in an increase in publisher fees. This trend is driven by the shift towards digital consumption of entertainment and the rise of influencer culture. Additionally, the emergence of Gen Z as a major consumer demographic in the eSports market has also fueled the demand for innovative and engaging content, leading to higher publisher fees.

Trends in the market: In the United Kingdom, the Publisher Fees Market within the eSports Market is experiencing a rise in demand for live streaming services, as more viewers turn to online platforms for their entertainment. This trend is driven by the increasing popularity of eSports tournaments and events, as well as the growing adoption of digital platforms for sports broadcasting. This trajectory is significant for industry stakeholders as it presents new opportunities for revenue generation and audience engagement. However, it also poses challenges for traditional media companies, who must adapt to the changing landscape of the eSports market to remain competitive.

Local special circumstances: In the United Kingdom, the Publisher Fees Market within the eSports Market is influenced by the country's strong gaming culture and high internet penetration rate. Additionally, the UK's favorable regulatory environment for online gaming and e-sports has attracted major publishers and tournaments to the market. The country's well-developed infrastructure and strong economy also contribute to the growth of the market, as well as its close proximity to other major European markets, making it a hub for international eSports events.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in the United Kingdom is greatly impacted by macroeconomic factors such as the overall health of the national economy, global economic trends, and fiscal policies. The country's stable economic environment and government support for the eSports industry have contributed to the market's growth. Additionally, the UK's strong technology infrastructure and regulatory framework have attracted significant investments in the eSports market, further driving its expansion. Moreover, the rising popularity of eSports among the younger population and the increasing demand for digital entertainment have also positively influenced the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.