Market Insights Advertising & Media Media

Cinema - Chile

Chile

In Chile, revenue in the Cinema market is projected to reach €48.80m in 2024.
This revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 4.71%, resulting in a projected market volume of €61.43m by 2029.
By 2029, the number of viewers in the Cinema market in Chile is anticipated to amount to 3.2m users.
User penetration in this market will be 14.1% in 2024 and is expected to increase to 16.3% by 2029.
The average revenue per viewer in Chile is expected to amount to €17.63.
In global comparison, the majority of revenue will be generated the United States, with an expected revenue of €19,250.00m in 2024.
In Chile, the cinema market is experiencing a resurgence as audiences increasingly seek local productions that reflect cultural narratives and social issues.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Moneda

Analyst Opinion

The Cinema market in Chile has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in Chile have shifted towards a greater demand for entertainment and leisure activities, including going to the cinema. This can be attributed to several factors, such as increasing disposable income, a growing middle class, and a desire for experiences over material possessions. Additionally, the popularity of international films and the availability of a wide range of genres cater to diverse customer preferences. Trends in the market have also contributed to the development of the Cinema industry in Chile. One notable trend is the rise of multiplex cinemas, which offer multiple screens and a variety of films to choose from. This trend has been driven by the increasing popularity of blockbusters and the need to cater to a larger audience. Furthermore, advancements in technology, such as digital projection and immersive sound systems, have enhanced the cinema-going experience, attracting more customers. Local special circumstances in Chile have also played a role in the growth of the Cinema market. The country has a vibrant film industry, producing a number of critically acclaimed films and attracting international attention. This has led to a greater appreciation for cinema as an art form and a desire to support local talent. Additionally, Chile has a strong cinema culture, with film festivals and events that showcase both local and international films. These cultural factors have contributed to a strong demand for cinema experiences in the country. Underlying macroeconomic factors have also influenced the development of the Cinema market in Chile. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed more people to afford cinema tickets and contribute to the growth of the industry. Furthermore, favorable government policies and incentives have encouraged investment in the cinema sector, attracting both domestic and international players. In conclusion, the Cinema market in Chile is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for cinema experiences is driven by factors such as increasing disposable income, a desire for entertainment and leisure activities, and a strong cinema culture. The rise of multiplex cinemas and advancements in technology have also contributed to the growth of the industry. Additionally, local special circumstances, such as a vibrant film industry and a strong cinema culture, have further fueled the demand for cinema experiences. Overall, the Cinema market in Chile is expected to continue its growth trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.