Market Insights Advertising & Media Media

Cinema - Europe

Europe

Revenue in the Cinema market is projected to reach €20.93bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.50%, resulting in a projected market volume of €24.86bn by 2029.
In the Cinema market, the number of viewers is expected to amount to 350.7m users by 2029.
User penetration will be 37.7% in 2024 and is expected to hit 41.6% by 2029.
The average revenue per viewer is expected to amount to €57.30.
In global comparison, most revenue will be generated in the United States (€20,390.00m in 2024).

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Europe has been experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences play a crucial role in the development of the Cinema market in Europe. Europeans have a strong affinity for film and enjoy the experience of watching movies on the big screen. Going to the cinema is seen as a social activity and a form of entertainment that offers a unique and immersive experience. This preference for the cinema-going experience has driven the demand for new and innovative technologies, such as IMAX screens and 3D movies, which enhance the overall viewing experience. Trends in the market also contribute to the growth of the Cinema market in Europe. One notable trend is the increasing popularity of event cinema, where live performances, concerts, and sporting events are broadcasted in cinemas. This trend not only attracts a wider audience but also provides an alternative source of revenue for cinema operators. Additionally, there has been a rise in the number of multiplex cinemas, which offer a variety of movie choices and amenities, such as comfortable seating, gourmet concessions, and VIP lounges. These trends cater to the evolving needs and preferences of European consumers, further fueling the growth of the Cinema market. Local special circumstances also play a role in the development of the Cinema market in Europe. Each country has its own unique characteristics and cultural influences that shape the cinema industry. For example, countries with a strong domestic film industry, such as France and the United Kingdom, have a higher demand for local films, which contributes to the overall growth of the market. Additionally, government policies and regulations, such as film subsidies and tax incentives, can also have a significant impact on the cinema industry in each country. These local special circumstances create a diverse and dynamic cinema landscape in Europe. Underlying macroeconomic factors also contribute to the growth of the Cinema market in Europe. Economic stability and disposable income levels play a crucial role in determining consumer spending on entertainment activities, including cinema. As the European economy continues to recover from the global financial crisis, disposable incomes have been increasing, allowing consumers to allocate more of their budget towards leisure activities such as going to the cinema. Furthermore, the growth of the middle class in emerging European markets has also contributed to the expansion of the Cinema market, as more individuals have the means to afford cinema tickets and related expenses. In conclusion, the Cinema market in Europe is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The strong affinity for the cinema-going experience, the popularity of event cinema and multiplexes, unique local circumstances, and improving macroeconomic conditions all contribute to the positive trajectory of the Cinema market in Europe.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.