Market Insights Advertising & Media Media Cinema

Box Office - Europe

Europe

Revenue in the Box Office market is projected to reach €7.93bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.20%, resulting in a projected market volume of €9.74bn by 2029.
In the Box Office market, the number of viewers is expected to amount to 350.7m users by 2029.
User penetration will be 37.7% in 2024 and is expected to hit 41.6% by 2029.
The average revenue per viewer is expected to amount to €24.91.
In global comparison, most revenue will be generated in the United States (€9,402.00m in 2024).

Key regions: South Korea, United Kingdom, Germany, United States, Europe

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Analyst Opinion

The Box Office market in Europe has been experiencing significant growth in recent years, driven by changing customer preferences and underlying macroeconomic factors.

Customer preferences: One of the key factors driving the growth of the Box Office market in Europe is the increasing demand for entertainment and leisure activities. As people have more disposable income and leisure time, they are seeking out experiences that provide entertainment and escape from their daily lives. Going to the movies has become a popular choice for many Europeans, as it offers a chance to relax and be entertained in a social setting. Additionally, the rise of streaming services has created a desire for a communal cinematic experience that cannot be replicated at home.

Trends in the market: One trend in the Box Office market in Europe is the growing popularity of local films. European audiences are increasingly interested in seeing stories that reflect their own culture and experiences, leading to a rise in domestic film production and box office success. This trend is not limited to any specific country, as audiences across Europe are embracing local cinema. Another trend is the increasing importance of international markets for European films. With the rise of global distribution networks and the popularity of foreign films in Europe, European filmmakers are finding success in international markets. This trend is particularly evident in countries with strong film industries, such as the United Kingdom, France, and Germany.

Local special circumstances: Each country in Europe has its own unique characteristics that influence the Box Office market. For example, in the United Kingdom, the dominance of Hollywood films is a result of the historical and cultural ties between the two countries. In France, the government provides financial support for domestic film production, leading to a thriving local industry. Germany has a strong tradition of arthouse cinema, which attracts a niche audience.

Underlying macroeconomic factors: The Box Office market in Europe is also influenced by underlying macroeconomic factors. Economic growth and stability play a significant role in determining consumer spending on entertainment. When the economy is doing well, people are more likely to spend money on leisure activities, including going to the movies. Additionally, changes in exchange rates can impact the profitability of international film distribution, affecting the availability and success of foreign films in Europe. In conclusion, the Box Office market in Europe is growing due to changing customer preferences, including the demand for entertainment and the desire for local and international films. Each country in Europe has its own unique characteristics that influence the market, and underlying macroeconomic factors also play a role in determining its growth. As the market continues to evolve, it will be important for industry players to adapt to these trends and circumstances in order to stay competitive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.