Market Insights Advertising & Media Media Cinema

Box Office - South Korea

South Korea

In South Korea, revenue in the Box Office market market is projected to reach €1.11bn in 2024.
Revenue in this region is expected to show an annual growth rate (CAGR 2024-2029) of 3.37%, resulting in a projected market volume of €1.31bn by 2029.
The number of viewers in the South Korean Box Office market market is expected to amount to 35.8m users by 2029.
User penetration in South Korea will be 64.1% in 2024 and is expected to increase to 69.7% by 2029.
The average revenue per viewer in this market is expected to amount to €33.34.
In global comparison, most revenue in the Box Office market market will be generated the United States, with a projection of €9,402.00m in 2024.
South Korea's box office is increasingly prioritizing homegrown films, reflecting a growing national pride and cultural resonance in cinematic storytelling.

Key regions: South Korea, United Kingdom, Germany, United States, Europe

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Analyst Opinion

The Box Office market in South Korea has experienced significant growth in recent years, driven by customer preferences for local films and a strong local film industry. South Korean audiences have shown a strong preference for domestic films, with local productions consistently outperforming international releases at the box office. This preference for local content has contributed to the overall growth of the Box Office market in South Korea.

Customer preferences: South Korean audiences have a strong affinity for domestic films, with local productions consistently performing well at the box office. This preference can be attributed to several factors, including relatable storylines, cultural relevance, and the popularity of local actors and actresses. South Korean filmmakers have been successful in creating content that resonates with local audiences, resulting in strong ticket sales and box office revenue.

Trends in the market: One notable trend in the South Korean Box Office market is the rise of the Korean Wave, also known as Hallyu. This refers to the global popularity of South Korean culture, including music, television dramas, and films. The Korean Wave has helped to increase international interest in South Korean films, leading to more opportunities for distribution and box office success in overseas markets. Another trend in the South Korean Box Office market is the increasing diversification of film genres. While South Korean audiences have traditionally favored dramas and romantic comedies, there has been a growing demand for action, thriller, and fantasy films. This diversification of genres has allowed filmmakers to cater to a wider range of audience preferences and attract more viewers to the box office.

Local special circumstances: South Korea has a vibrant and well-established film industry, with a strong support system in place for local filmmakers. The government provides funding and incentives for the production of domestic films, which has helped to nurture talent and promote the growth of the industry. Additionally, South Korean films have gained recognition and acclaim at international film festivals, further boosting the reputation and popularity of the local film industry.

Underlying macroeconomic factors: South Korea has a strong economy and a high standard of living, which has contributed to the growth of the Box Office market. As disposable incomes have increased, more people have been able to afford movie tickets and contribute to box office revenue. Furthermore, the South Korean government has implemented policies to promote cultural industries, including the film sector, as part of its efforts to stimulate economic growth and enhance the country's soft power. In conclusion, the Box Office market in South Korea has experienced significant growth due to customer preferences for local films, the rise of the Korean Wave, and the increasing diversification of film genres. The strong support system for the local film industry and the country's favorable macroeconomic conditions have also played a role in the market's development. As South Korean films continue to gain international recognition and audiences demand a wider range of content, the Box Office market in South Korea is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.