Cinema - Asia

  • Asia
  • Revenue in the Cinema market is projected to reach €28.62bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.54%, resulting in a projected market volume of €39.29bn by 2029.
  • In the Cinema market, the number of viewers is expected to amount to 1.1bn users by 2029.
  • User penetration will be 21.2% in 2024 and is expected to hit 23.8% by 2029.
  • The average revenue per viewer is expected to amount to €29.67.
  • In global comparison, most revenue will be generated in the United States (€19,450.00m in 2024).

Key regions: Europe, France, Asia, United Kingdom, Germany

 
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Analyst Opinion

The Cinema market in Asia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Asian cinema market have shifted towards a more immersive and high-quality experience.

Customers are increasingly seeking out cinemas that offer state-of-the-art technology, such as IMAX screens and Dolby Atmos sound systems, to enhance their movie-watching experience. Additionally, there has been a growing demand for luxury cinemas that provide comfortable seating, gourmet food and beverage options, and personalized service. These customer preferences have led to the development of premium cinema chains in many Asian countries, catering to the needs of discerning moviegoers.

One of the key trends in the Asian cinema market is the rise of local film industries. Countries like China, South Korea, and India have seen a surge in domestic film production, with local movies gaining popularity both domestically and internationally. This trend has been fueled by government support and investment in the local film industries, as well as the growing middle class in these countries, who have more disposable income to spend on entertainment.

As a result, Asian cinema is becoming increasingly diverse and vibrant, offering a wide range of genres and storytelling styles. Another trend in the Asian cinema market is the increasing popularity of online ticketing and streaming platforms. With the widespread availability of high-speed internet and the proliferation of smartphones, more and more people are choosing to watch movies online.

This has led to the growth of online ticketing platforms, which offer convenience and flexibility to customers. In addition, streaming platforms like Netflix and Amazon Prime Video have gained a significant foothold in the Asian market, providing access to a wide range of movies and TV shows. This trend has created new opportunities for filmmakers and distributors, as they can reach a larger audience through digital platforms.

Local special circumstances also play a role in the development of the cinema market in Asia. For example, in countries like China and India, where the population is large and diverse, there is a huge potential market for cinemas. The growing middle class in these countries has more disposable income and is willing to spend on entertainment.

Additionally, in countries like Japan and South Korea, where there is a strong culture of cinema appreciation, there is a high demand for both local and international movies. Underlying macroeconomic factors also contribute to the growth of the cinema market in Asia. The region has been experiencing rapid economic growth, leading to an increase in consumer spending on entertainment.

Rising urbanization and the expansion of shopping malls and entertainment complexes have also provided a boost to the cinema industry. Furthermore, the increasing integration of Asian economies and the rise of regional film festivals have facilitated the distribution and exhibition of movies across borders, further driving the growth of the cinema market in Asia. In conclusion, the cinema market in Asia is experiencing significant growth due to changing customer preferences, the rise of local film industries, the popularity of online ticketing and streaming platforms, local special circumstances, and underlying macroeconomic factors.

This presents both opportunities and challenges for stakeholders in the industry, as they navigate the evolving landscape of the Asian cinema market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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