Physical Books - Asia

  • Asia
  • In Asia, the projected revenue in the Physical Books market market is expected to reach €24.79bn by 2024.
  • The market is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.90%, leading to a projected market volume of €25.93bn by 2029.
  • By 2029, the number of readers in Asia's Physical Books market market is forecasted to reach 1.1bn users.
  • Among Asian countries, in Czechia exhibits the highest user penetration rate in the Physical Books market market at 52.2%.
  • The average revenue per user (ARPU) is projected to be €22.93.
  • On a global scale, the in the United States is expected to generate the most revenue in the Physical Books market market, reaching €13,590.00m in 2024.
  • In Japan, the traditional art of bookbinding is experiencing a revival, attracting readers seeking the charm of physical books in a digital age.

Key regions: Asia, United Kingdom, France, Europe, Japan

Comparación de regiones


Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Visión general

  • Revenue
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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