Market Insights Digital eServices Online Education

Online University Education - Mexico

Mexico

Revenue in the Online University Education market is projected to reach €60.94m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.03%, resulting in a projected market volume of €83.01m by 2028.
In the Online University Education market, the number of users is expected to amount to 675.1k users by 2028.
User penetration will be 0.4% in 2024 and is expected to hit 0.5% by 2028.
The average revenue per user (ARPU) is expected to amount to €127.70.
In global comparison, most revenue will be generated in the United States (€75.52bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online University Education market in Mexico has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing demand for flexible and accessible education options.

Customer preferences: Mexican students are increasingly turning to online university education as a convenient and cost-effective alternative to traditional brick-and-mortar institutions. The flexibility offered by online programs allows students to balance their studies with work and other commitments. Additionally, the ability to access educational resources and lectures remotely appeals to students living in rural or remote areas where access to traditional universities may be limited.

Trends in the market: One of the key trends in the online university education market in Mexico is the growing popularity of Massive Open Online Courses (MOOCs). These courses, offered by prestigious universities and institutions from around the world, provide students with the opportunity to learn from top professors without the need for formal admission or enrollment. MOOCs have gained traction in Mexico due to their affordability and the ability to learn at one's own pace. Another trend in the market is the increasing collaboration between online education providers and traditional universities in Mexico. Many traditional universities are now offering online versions of their degree programs to cater to the growing demand for online education. This collaboration allows students to earn a degree from a recognized institution while benefiting from the flexibility and convenience of online learning.

Local special circumstances: Mexico has a large population of young adults who are seeking higher education opportunities. However, the country's higher education system is unable to accommodate the growing demand, leading to a shortage of university spaces. Online university education provides a solution to this issue by offering additional capacity to meet the needs of students. Furthermore, Mexico has a high rate of smartphone penetration, making it easier for students to access online educational resources. The widespread availability of affordable internet connectivity also contributes to the growth of the online university education market in the country.

Underlying macroeconomic factors: The Mexican government has recognized the importance of online education in addressing the country's education challenges. Initiatives such as the Digital Inclusion Strategy aim to improve internet connectivity and digital literacy among the population, making online education more accessible to all. Additionally, the COVID-19 pandemic has accelerated the adoption of online learning globally, including in Mexico. As traditional universities were forced to close their campuses and transition to online teaching, students and educators became more comfortable with the online learning format. This increased acceptance of online education is likely to continue even after the pandemic, driving further growth in the online university education market in Mexico. In conclusion, the Online University Education market in Mexico is experiencing significant growth due to changing customer preferences, including the demand for flexibility and accessibility. The popularity of MOOCs and the collaboration between online education providers and traditional universities are key trends in the market. Mexico's high demand for higher education, coupled with the country's smartphone penetration and government initiatives, further contribute to the growth of the market. The COVID-19 pandemic has also played a role in accelerating the adoption of online learning.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.