Market Insights Digital eServices Event Tickets

Sport Events - Mexico

Mexico

Revenue in the Sport Events market is projected to reach €338.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.76%, resulting in a projected market volume of €362.60m by 2028.
In the Sport Events market, the number of users is expected to amount to 5.8m users by 2028.
User penetration will be 4.3% in 2024 and is expected to hit 4.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €58.44.
In global comparison, most revenue will be generated in the United States (€15,080.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Sport Events market in Mexico has been experiencing significant growth in recent years, driven by customer preferences for live sports experiences and the country's vibrant sporting culture.

Customer preferences: Mexican consumers have a strong affinity for sports, with a particular passion for football (soccer). The popularity of the Mexican national football team, as well as the country's top domestic league, Liga MX, has contributed to high demand for live football matches. In addition to football, other sports such as boxing, baseball, and basketball also have a dedicated fan base in Mexico.

Trends in the market: One of the key trends in the Mexican Sport Events market is the increasing number of international sporting events hosted in the country. Mexico has successfully hosted major sporting events such as the FIFA World Cup and the Olympic Games in the past, and continues to attract high-profile tournaments and competitions. This trend has not only boosted the local economy through increased tourism and spending, but has also elevated Mexico's status as a global sports destination. Another trend in the market is the growing popularity of sports tourism in Mexico. Many international visitors are drawn to the country's warm climate, diverse landscapes, and rich cultural heritage, making it an ideal destination for sports enthusiasts. The availability of world-class sports facilities and infrastructure further enhances Mexico's appeal as a sports tourism destination.

Local special circumstances: Mexico's geographical location and proximity to the United States also play a role in the development of the Sport Events market. The country's close ties with its northern neighbor have led to increased cross-border sports events and collaborations. Mexican sports teams often compete against American teams, creating a sense of regional rivalry and attracting a large audience from both countries.

Underlying macroeconomic factors: Mexico's growing middle class and rising disposable incomes have contributed to the expansion of the Sport Events market. As more people have the financial means to attend live sporting events, ticket sales and overall revenue in the industry have increased. Additionally, the government's investment in sports infrastructure and facilities has created opportunities for the growth of the market. In conclusion, the Sport Events market in Mexico is experiencing growth due to customer preferences for live sports experiences, the country's vibrant sporting culture, the hosting of international sporting events, the popularity of sports tourism, the proximity to the United States, and underlying macroeconomic factors such as the growing middle class and government investment in sports infrastructure.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.