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Sport Events - Spain

Spain

Revenue in the Sport Events market is projected to reach €448.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.61%, resulting in a projected market volume of €478.50m by 2028.
In the Sport Events market, the number of users is expected to amount to 4.3m users by 2028.
User penetration will be 9.1% in 2024 and is expected to hit 9.3% by 2028.
The average revenue per user (ARPU) is expected to amount to €105.30.
In global comparison, most revenue will be generated in the United States (€15,080.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

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Analyst Opinion

The Sport Events market in Spain has been experiencing significant growth in recent years, driven by a combination of customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Spanish consumers have shown a growing interest in participating in and attending sport events. This can be attributed to several factors, including a desire for a healthier lifestyle, increased awareness of the benefits of physical activity, and a growing interest in sports as a form of entertainment. Additionally, there is a strong sense of national pride and passion for sports in Spain, which further contributes to the popularity of sport events.

Trends in the market: One of the key trends in the sport events market in Spain is the increasing popularity of niche and alternative sports. While traditional sports such as football and basketball continue to dominate, there has been a rise in interest for sports like surfing, paddle tennis, and cycling. This trend is driven by a desire for unique and immersive experiences, as well as a growing interest in outdoor activities. Another trend in the market is the integration of technology in sport events. This includes the use of virtual reality and augmented reality to enhance the spectator experience, as well as the adoption of digital platforms for ticket sales and event promotion. These technological advancements not only attract a younger audience but also provide new revenue streams for event organizers.

Local special circumstances: Spain's favorable climate and diverse geography make it an ideal location for hosting a wide range of sport events. From beach volleyball tournaments on the coast to mountain biking competitions in the Pyrenees, the country offers a variety of settings that appeal to both athletes and spectators. Additionally, Spain has a strong sporting infrastructure, with world-class stadiums and facilities that can accommodate large-scale events.

Underlying macroeconomic factors: The growth of the sport events market in Spain can also be attributed to the country's improving economic conditions. As the economy continues to recover from the global financial crisis, consumers have more disposable income to spend on leisure activities, including sport events. This has led to an increase in ticket sales and sponsorship deals, driving the overall growth of the market. In conclusion, the Sport Events market in Spain is experiencing significant growth due to customer preferences for healthier lifestyles and sports as entertainment, trends such as the popularity of niche sports and the integration of technology, local special circumstances including Spain's favorable climate and sporting infrastructure, and underlying macroeconomic factors such as improving economic conditions. With these factors in play, the sport events market in Spain is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.