Dating Services - Spain

  • Spain
  • Revenue in the Dating Services market is projected to reach €66.97m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.95%, resulting in a projected market volume of €69.55m by 2028.
  • The Online Dating market has a projected market volume of €25.84m in 2024.
  • In global comparison, most revenue will be generated in the United States (€2,329.00m in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to €9.73 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 7.6m users by 2028.
  • User penetration in the Dating Services market will be at 14.8% in 2024.

Key regions: Europe, India, Brazil, Asia, Germany

Comparación de regiones

Analyst Opinion

The Dating Services market in Spain is experiencing steady growth due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences for dating services in Spain have shifted towards online platforms and mobile applications. This is driven by the convenience and accessibility offered by these platforms, allowing individuals to connect with potential partners anytime and anywhere. Online dating has become increasingly popular among younger generations who are more tech-savvy and open to meeting new people through digital channels. Additionally, the COVID-19 pandemic has accelerated the adoption of online dating as people seek alternative ways to meet and socialize while adhering to social distancing measures. Trends in the market include the rise of niche dating platforms catering to specific interests and demographics. These platforms provide a more tailored and targeted approach to dating, allowing individuals to find like-minded partners who share similar hobbies, interests, or cultural backgrounds. This trend reflects the growing demand for personalized matchmaking services that go beyond traditional online dating platforms. Another trend in the Spanish dating market is the increasing popularity of dating apps that focus on casual relationships and hookups. This trend is driven by the changing attitudes towards relationships and a desire for more casual and non-committal interactions. These apps provide a platform for individuals seeking short-term connections or casual encounters, catering to a specific segment of the market. Local special circumstances in Spain also contribute to the development of the dating services market. Spain is known for its vibrant and social culture, with a strong emphasis on interpersonal relationships and connections. This cultural context creates a favorable environment for dating services to thrive, as people are open to meeting new people and forming relationships. Additionally, Spain has a high rate of smartphone penetration, which further facilitates the adoption of online dating platforms and mobile applications. Underlying macroeconomic factors also play a role in the growth of the dating services market in Spain. As the economy continues to recover from the impact of the global financial crisis, individuals have more disposable income to spend on leisure activities, including dating services. This increased spending power allows for greater participation in the dating market and fuels the growth of online platforms and apps. In conclusion, the Dating Services market in Spain is experiencing growth driven by changing customer preferences, emerging trends, and local special circumstances. The shift towards online platforms and mobile applications, the rise of niche dating platforms, and the popularity of casual dating apps are all contributing to the development of the market. Spain's social culture and high smartphone penetration further support the growth of the dating services market. Additionally, underlying macroeconomic factors, such as increased disposable income, contribute to the expansion of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Market Shares
  • Analyst Opinion
  • Users
  • Demographics
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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