Market Insights Digital eServices Dating Services

Casual Dating - Spain

Spain

Revenue in the Casual Dating market is projected to reach €15.98m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.71%, resulting in a projected market volume of €16.44m by 2028.
In the Casual Dating market, the number of users is expected to amount to 1.1m users by 2028.
User penetration will be 2.3% in 2024 and is expected to hit 2.5% by 2028.
The average revenue per user (ARPU) is expected to amount to €15.18.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Casual Dating market in Spain has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms.

Customer preferences: In Spain, there is a growing trend towards casual dating, with many individuals seeking more casual and non-committal relationships. This shift in customer preferences can be attributed to various factors, including changing societal norms, a desire for greater freedom and independence, and a focus on personal fulfillment and enjoyment. Additionally, the younger generation in Spain is more open-minded and progressive when it comes to relationships, which has further fueled the demand for casual dating.

Trends in the market: One of the key trends in the Casual Dating market in Spain is the increasing popularity of online dating platforms. These platforms provide a convenient and efficient way for individuals to connect with potential partners, offering a wide range of options and allowing users to filter their preferences. The ease of use and accessibility of these platforms have made them particularly appealing to the Spanish population, leading to a surge in their usage. Another trend in the market is the rise of niche dating platforms catering to specific interests or demographics. These platforms offer a more targeted approach to casual dating, allowing individuals to connect with like-minded individuals who share similar hobbies, interests, or lifestyles. This trend reflects the growing demand for personalized experiences and the desire for more meaningful connections in the casual dating space.

Local special circumstances: Spain is known for its vibrant and social culture, with a strong emphasis on interpersonal relationships and connections. This cultural context has played a significant role in shaping the Casual Dating market in the country. Spaniards are generally open to meeting new people and engaging in social activities, making casual dating a natural extension of their social lives. The relaxed and laid-back attitude towards relationships in Spain has also contributed to the growth of the casual dating market.

Underlying macroeconomic factors: The economic stability and increasing disposable income of the Spanish population have also contributed to the growth of the Casual Dating market. As individuals have more financial resources at their disposal, they are more likely to invest in experiences and leisure activities, including casual dating. Additionally, the high rate of smartphone penetration in Spain has made it easier for people to access online dating platforms, further fueling the growth of the market. In conclusion, the Casual Dating market in Spain is experiencing significant growth due to changing customer preferences, the increasing acceptance of online dating platforms, and the unique cultural context of the country. The rise of online dating platforms and niche dating services, coupled with the social and economic factors in Spain, has created a thriving market for casual dating.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.