Digital Advertising

  • Spain
  • Ad spending in the Digital Advertising market is projected to reach €3,347m in 2021.
  • The market's largest segment is Banner Advertising with a market volume of €1,316m in 2021.
  • In global comparison, most ad spending will be generated in the United States (€168,626m in 2021).
  • The average ad spending per user in the Social Media Advertising segment is projected to amount to €34.45 in 2021.
  • In the Digital Advertising market, 59% of total ad spending will be generated through mobile in 2025.
  • The Digital Advertising market is expected to show an ad spending growth of 1.0% in the programmatic segment in 2022.
  • In the Digital Advertising market, 89% of the Digital Advertising revenue will be generated through programmatic advertising in 2025.
 
 
 
 
 
 
 
 
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