Search Advertising

Spain
  • Ad spending in the Search Advertising segment is projected to reach €1.40bn in 2022.
  • Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 5.91%, resulting in a projected market volume of €1.76bn by 2026.
  • In global comparison, most ad spending will be generated in the United States (€72.94bn in 2022).
  • In the Search Advertising segment, €0.88bn of total ad spending will be generated through mobile in 2026.
  • The average ad spending per internet user in the Search Advertising segment is projected to amount to €35.83 in 2022.
  • The market share of Google amounts to an estimated 90% of the Search Advertising segment and the selected region in 2021.
 
 
 
 
 
 
 
 
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