Market Insights Digital eServices Dating Services

Matchmaking - Australia

Australia

Revenue in the Matchmaking market is projected to reach €41.68m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.23%, resulting in a projected market volume of €42.07m by 2028.
In the Matchmaking market, the number of users is expected to amount to 474.1k users by 2028.
User penetration will be 1.8% in 2024 and is expected to hit 1.7% by 2028.
The average revenue per user (ARPU) is expected to amount to €89.21.
In global comparison, most revenue will be generated in China (€1,111.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

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Analyst Opinion

The Matchmaking market in Australia has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In today's fast-paced and digital world, many Australians are finding it increasingly difficult to meet potential partners through traditional methods such as social gatherings or introductions by friends and family. As a result, there has been a growing demand for matchmaking services that can help individuals find compatible partners based on their preferences and values. This trend is particularly prominent among busy professionals who are looking for efficient and personalized solutions to their dating needs.

Trends in the market: One of the key trends in the Australian matchmaking market is the rise of online platforms and apps that cater to different segments of the population. These platforms offer a convenient and accessible way for individuals to connect with potential partners, allowing them to browse through profiles and initiate conversations at their own pace. Additionally, these platforms often use advanced algorithms and data analytics to match individuals based on their compatibility, increasing the chances of finding a successful match. Another trend in the market is the increasing popularity of niche matchmaking services that cater to specific demographics or interests. For example, there are matchmaking services specifically designed for professionals, seniors, or individuals with specific religious or cultural backgrounds. These niche services provide a more targeted approach to matchmaking, allowing individuals to find partners who share similar values and lifestyles.

Local special circumstances: Australia's unique demographics and cultural diversity contribute to the development of the matchmaking market in the country. With a population that includes people from various ethnic backgrounds and different parts of the world, there is a need for matchmaking services that can cater to the specific preferences and requirements of these diverse groups. Additionally, Australia's large urban centers, such as Sydney and Melbourne, provide a fertile ground for matchmaking services to thrive, as they offer a large pool of potential clients and a vibrant social scene.

Underlying macroeconomic factors: Australia's strong economy and high disposable income levels have also played a role in the growth of the matchmaking market. With a stable job market and increasing wealth, more Australians are willing to invest in matchmaking services as a way to enhance their social and romantic lives. Additionally, the growing acceptance and normalization of online dating and matchmaking have contributed to the market's growth, as individuals are becoming more comfortable with the idea of finding love and companionship through digital platforms. Overall, the matchmaking market in Australia is experiencing growth due to changing customer preferences, the rise of online platforms, the popularity of niche services, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and societal attitudes towards dating evolve, it is likely that the matchmaking market in Australia will continue to expand and diversify in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.