Market Insights Digital eServices Online Gambling

Online Lottery - Australia

Australia

Revenue in the Online Lottery market is projected to reach €358.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.04%, resulting in a projected market volume of €436.20m by 2028.
In the Online Lottery market, the number of users is expected to amount to 0.7m users by 2028.
User penetration will be 2.2% in 2024 and is expected to hit 2.6% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.62k.
In global comparison, most revenue will be generated in the United States (€5,326.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

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Región

Comparación de regiones

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Analyst Opinion

The Online Lottery market in Australia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online gambling.

Customer preferences: Customers in Australia have shown a growing preference for online lottery platforms over traditional brick-and-mortar outlets. This shift can be attributed to several factors. Firstly, online lottery platforms offer greater convenience and accessibility, allowing customers to participate in lottery games from the comfort of their own homes. This is especially appealing to busy individuals who may not have the time or inclination to visit physical lottery retailers. Additionally, online platforms often provide a wider variety of lottery games, giving customers more options to choose from. This variety, combined with the ease of online participation, has attracted a larger customer base to the online lottery market in Australia.

Trends in the market: One key trend in the Australian online lottery market is the increasing use of mobile devices for lottery participation. With the widespread adoption of smartphones and tablets, customers are now able to access online lottery platforms anytime and anywhere. This has led to a significant increase in mobile lottery app usage, as customers can now conveniently purchase tickets and check results on their mobile devices. This trend is expected to continue as mobile technology continues to advance and become more integrated into people's daily lives. Another trend in the market is the introduction of innovative features and promotions by online lottery platforms. To attract and retain customers, platforms are constantly evolving and offering new and exciting experiences. This includes features such as syndicate play, where customers can pool their resources with others to increase their chances of winning, and special promotions and bonuses that offer additional incentives to participate. These features and promotions have proven to be successful in engaging customers and driving growth in the online lottery market.

Local special circumstances: Australia has a well-established gambling culture, with a high level of participation in various forms of gambling. This includes lotteries, which have long been a popular form of entertainment and a way for Australians to try their luck. The online lottery market in Australia has capitalized on this existing gambling culture, providing a convenient and accessible platform for customers to participate in lottery games.

Underlying macroeconomic factors: The growth of the online lottery market in Australia can also be attributed to underlying macroeconomic factors. Australia has a relatively high level of internet penetration, with a large proportion of the population having access to the internet. This provides a solid foundation for the growth of online industries, including the online lottery market. Additionally, Australia has a stable economy and a high level of disposable income, which allows customers to allocate a portion of their income towards leisure activities such as online lottery participation. In conclusion, the Online Lottery market in Australia is experiencing significant growth due to changing customer preferences, the increasing use of mobile devices, innovative features and promotions, the existing gambling culture in the country, and underlying macroeconomic factors. As these trends continue to evolve and the market becomes more competitive, online lottery platforms in Australia will need to adapt and innovate to stay ahead in this dynamic industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.