Market Insights Digital eServices Dating Services

Casual Dating - Australia

Australia

Revenue in the Casual Dating market is projected to reach €21.14m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.14%, resulting in a projected market volume of €22.12m by 2028.
In the Casual Dating market, the number of users is expected to amount to 0.9m users by 2028.
User penetration will be 3.1% in 2024 and is expected to hit 3.1% by 2028.
The average revenue per user (ARPU) is expected to amount to €25.68.
In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

The Casual Dating market in Australia is experiencing significant growth and development, driven by changing customer preferences and local special circumstances.

Customer preferences: In recent years, there has been a shift in customer preferences towards casual dating in Australia. This can be attributed to several factors, including the increasing acceptance of casual relationships and the desire for more freedom and flexibility in personal lives. Additionally, the rise of online dating platforms has made it easier for individuals to connect with potential partners and explore casual dating opportunities.

Trends in the market: One of the key trends in the Australian Casual Dating market is the growing popularity of mobile dating apps. These apps provide users with convenient and accessible platforms to meet new people and engage in casual relationships. The ease of use and wide range of options offered by these apps have contributed to their widespread adoption among Australians. Furthermore, the integration of social media features into these apps allows users to showcase their lifestyles and interact with others in a more engaging and interactive manner. Another trend in the market is the increasing demand for niche dating platforms catering to specific interests or demographics. Australians are seeking more tailored experiences and are looking for platforms that align with their specific preferences and lifestyles. As a result, niche dating apps focusing on specific interests such as outdoor activities, food enthusiasts, or even pet lovers have gained popularity in the market.

Local special circumstances: Australia's unique cultural landscape and diverse population contribute to the development of the Casual Dating market. Australia is known for its laid-back and open-minded attitude towards relationships, which creates a conducive environment for casual dating. Additionally, the country's large urban centers, such as Sydney and Melbourne, provide a high concentration of potential partners, making it easier for individuals to engage in casual dating.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Australia have also played a role in the growth of the Casual Dating market. With more financial resources available, individuals are more willing to spend on dating experiences and explore casual relationships. Furthermore, the high level of urbanization and busy lifestyles in Australia have led to a greater demand for convenient and time-efficient dating options, further driving the growth of the market. In conclusion, the Casual Dating market in Australia is experiencing significant growth and development due to changing customer preferences, the rise of mobile dating apps, and the unique cultural and economic factors in the country. As the market continues to evolve, it is expected that new trends and opportunities will emerge, providing further growth potential for the industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.