Health & Wellness Coaching - Thailand

  • Thailand
  • The Health & Wellness Coaching market in Thailand is expected to see significant growth in the coming years.
  • According to projections, the market revenue is projected to reach €170.60m in 2024, with an annual growth rate (CAGR 2024-2028) of 9.03%.
  • This growth is anticipated to result in a market volume of €241.10m by 2028.
  • In terms of user penetration, it is estimated that 15.74% of the population will be engaged in Health & Wellness Coaching market in 2024.
  • This figure is expected to increase to 18.39% by 2028.
  • The average revenue per user (ARPU) is projected to be €18.56.
  • This indicates the average amount of revenue generated per user in the Health & Wellness Coaching market.
  • When compared to other countries, in the United States is expected to generate the highest revenue in this market segment.
  • In 2024, the projected revenue in the United States is estimated to be €3,551.00m.
  • Overall, the Health & Wellness Coaching market in Thailand shows promising potential for growth, with significant revenue projections and increasing user penetration.
  • Thailand's digital health market is experiencing a surge in demand for Health & Wellness Coaching, as individuals prioritize their well-being amidst a fast-paced urban lifestyle.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

Comparación de regiones

Analyst Opinion

The Health & Wellness Coaching market in Thailand is experiencing significant growth and development across the Fitness apps, Nutrition apps, and Meditation apps sub-markets.

Customer preferences:
Thai consumers are increasingly prioritizing their health and well-being, leading to a growing demand for Health & Wellness Coaching services. With busy lifestyles and limited access to traditional wellness services, many individuals are turning to convenient and accessible digital solutions such as fitness apps, nutrition apps, and meditation apps. These platforms offer personalized guidance, tracking tools, and motivational support to help users achieve their health goals.

Trends in the market:
In Thailand, the Health & Wellness Coaching market is seeing a surge in the adoption of fitness apps that provide workout routines, progress tracking, and virtual coaching sessions. This trend is driven by the rising interest in fitness activities and the need for flexible exercise options. Additionally, nutrition apps offering meal planning, calorie tracking, and dietary advice are gaining popularity among health-conscious consumers looking to improve their eating habits. Moreover, meditation apps are also on the rise as more individuals seek relaxation and stress-relief techniques to support their mental well-being.

Local special circumstances:
Thailand's unique cultural emphasis on holistic wellness practices, such as traditional Thai massage and herbal remedies, contributes to the growing acceptance of Health & Wellness Coaching services in the country. The Thai population's interest in maintaining a balance between mind, body, and spirit aligns well with the holistic approach offered by fitness, nutrition, and meditation apps. This cultural openness to alternative healing methods and preventive healthcare measures further drives the adoption of digital wellness solutions in the market.

Underlying macroeconomic factors:
The increasing smartphone penetration and internet connectivity in Thailand have made health and wellness apps more accessible to a wider audience. As the country continues to urbanize and modernize, the demand for digital health solutions is expected to rise. Additionally, the growing middle-class population with higher disposable incomes is willing to invest in self-care and preventive healthcare services, fueling the expansion of the Health & Wellness Coaching market in Thailand.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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