Online Doctor Consultations - Thailand

  • Thailand
  • The Online Doctor Consultations market in Thailand is projected to reach a revenue of €106.30m in 2024.
  • It is expected to experience an annual growth rate (CAGR 2024-2028) of 7.88%, resulting in a projected market volume of €144.00m by 2028.
  • The user penetration rate is expected to be 2.36% in 2024 and is projected to increase to 2.54% by 2028.
  • The average revenue per user (ARPU) is estimated to be €64.20.
  • In comparison to other countries, in the United States is expected to generate the highest revenue in the market, with €4,694.00m in 2024.
  • Online doctor consultations in Thailand have seen a significant increase in popularity due to the convenience and accessibility they offer to patients in remote areas.

Key regions: France, Europe, India, United States, United Kingdom

Comparación de regiones

Analyst Opinion

The Online Doctor Consultations market in Thailand has been experiencing significant growth and development in recent years.

Customer preferences:
Customers in Thailand are increasingly turning to online doctor consultations for convenience, accessibility, and cost-effectiveness. The digital fitness and well-being sector is gaining popularity as individuals seek ways to monitor and improve their health from the comfort of their own homes. Online doctor consultations are particularly appealing to busy urban dwellers who may struggle to find time for traditional in-person appointments.

Trends in the market:
One notable trend in the Thai market is the growing acceptance and adoption of digital treatment and care options. Patients are becoming more comfortable with receiving diagnoses, prescriptions, and follow-up care online. This trend is driven by the increasing availability of telemedicine platforms and the desire for more efficient healthcare services. Additionally, the rise of chronic diseases in Thailand has led to a greater demand for remote monitoring and management solutions, further fueling the growth of the online doctor consultations market.

Local special circumstances:
Thailand's unique healthcare landscape, characterized by a shortage of healthcare professionals in rural areas and long wait times in urban centers, has created a favorable environment for the expansion of online doctor consultations. The government's push for digital transformation in the healthcare sector, along with the increasing internet penetration and smartphone usage among the population, has further accelerated the adoption of telemedicine services in the country.

Underlying macroeconomic factors:
The growing middle-class population in Thailand, coupled with rising healthcare costs, has prompted individuals to seek more affordable and convenient healthcare solutions. Online doctor consultations offer a cost-effective alternative to traditional healthcare services, making them particularly attractive to price-sensitive consumers. Additionally, the COVID-19 pandemic has underscored the importance of telemedicine in ensuring continuity of care and minimizing the risk of virus transmission, driving further growth in the online doctor consultations market in Thailand.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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