Digital Care Management - Thailand

  • Thailand
  • The Digital Care Management market in Thailand is expected to reach a revenue of €375.60m in 2024.
  • It is projected to experience an annual growth rate (CAGR 2024-2028) of 8.63%, resulting in a market volume of €523.00m by 2028.
  • The user penetration is estimated to be 22.17% in 2024 and is anticipated to increase to 27.31% by 2028.
  • The average revenue per user (ARPU) is expected to be €24.10.
  • In a global comparison, in the United States is predicted to generate the highest revenue, amounting to €17,630.00m in 2024.
  • Thailand is witnessing a surge in the adoption of digital care management solutions, revolutionizing the healthcare industry.

Key regions: Italy, Japan, United Kingdom, France, Asia

Comparación de regiones

Analyst Opinion

The Digital Care Management market in Thailand is experiencing significant growth and development, driven by changing consumer preferences and advancements in technology.

Customer preferences:
In Thailand, customers are increasingly seeking convenient and accessible healthcare solutions, leading to a growing demand for digital care management services. The convenience of online pharmacy services, medication checker apps, and contraception and fertility apps appeals to busy urban populations seeking quick and efficient healthcare solutions.

Trends in the market:
One notable trend in the Digital Care Management market in Thailand is the rise of online pharmacy platforms offering a wide range of medications and health products for delivery. These platforms provide customers with the convenience of ordering medications from the comfort of their homes, eliminating the need to visit physical pharmacies. Additionally, medication checker apps are gaining popularity among Thai consumers who are becoming more health-conscious and seek reliable information about their medications. These apps provide users with essential details about their prescribed medications, potential side effects, and drug interactions, enhancing medication safety and adherence. Furthermore, contraception and fertility apps are seeing increased adoption in Thailand as more individuals prioritize family planning and reproductive health. These apps offer features such as menstrual cycle tracking, ovulation prediction, and fertility insights, empowering users to make informed decisions about their reproductive health.

Local special circumstances:
In Thailand, the Digital Care Management market is influenced by the country's rapidly expanding digital infrastructure and smartphone penetration rates. The widespread use of smartphones and internet connectivity has facilitated the adoption of digital healthcare solutions, making it easier for consumers to access and utilize online pharmacy services, medication checker apps, and contraception and fertility apps. Moreover, the Thai government's initiatives to promote digital healthcare and telemedicine services have further accelerated the growth of the Digital Care Management market in the country.

Underlying macroeconomic factors:
The growing middle-class population in Thailand, coupled with increasing healthcare expenditures, is driving the demand for innovative healthcare solutions, including digital care management services. As disposable incomes rise and lifestyles become more hectic, consumers are turning to digital platforms for convenient and efficient healthcare services. Additionally, the COVID-19 pandemic has highlighted the importance of telehealth and digital care management, further fueling the adoption of these services in Thailand. The favorable regulatory environment and supportive government policies also play a crucial role in shaping the growth trajectory of the Digital Care Management market in the country.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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