Digital Fitness & Well-Being - Thailand

  • Thailand
  • Thailand's Digital Fitness & Well-Being market is anticipated to witness a significant surge in revenue, with projections indicating a staggering amount of €362.80m in 2024.
  • This market segment is expected to display a commendable compound annual growth rate (CAGR 2024-2028) of 7.17%, ultimately resulting in a projected market volume of €478.60m by 2028.
  • As for user penetration, it is estimated to be 12.28% in 2024 and is anticipated to reach 13.91% by 2028.
  • Furthermore, the average revenue per user (ARPU) is forecasted to be approximately €42.04.
  • In terms of global comparison, it is noteworthy that in China is expected to generate the highest revenue, reaching a staggering €26,300.00m in 2024.
  • Thailand is experiencing a surge in demand for digital fitness and well-being platforms, as more people prioritize their health and seek convenient ways to stay active.

Key regions: France, Asia, Japan, Germany, Italy

Comparación de regiones

Analyst Opinion

Amidst the increasing digitalization trend in Thailand, the Digital Fitness & Well-Being market is experiencing significant growth and transformation.

Customer preferences:
Customers in Thailand are increasingly turning to digital platforms for fitness and well-being solutions due to the convenience and accessibility they offer. With busy lifestyles and the desire for personalized experiences, individuals are seeking online doctor consultations and digital treatment options that cater to their specific needs. The shift towards digital fitness and well-being services is also driven by the growing health consciousness among the population, prompting them to prioritize preventive healthcare measures.

Trends in the market:
In Thailand, there is a noticeable trend towards the adoption of digital fitness and well-being apps that provide virtual workout classes, personalized nutrition plans, and mental health support. Online doctor consultations are becoming more popular as they offer a convenient way for individuals to seek medical advice without having to visit a physical clinic. Moreover, digital treatment and care services are on the rise, with telemedicine platforms enabling patients to receive remote healthcare services and monitoring.

Local special circumstances:
One of the key factors influencing the Digital Fitness & Well-Being market in Thailand is the increasing smartphone penetration rate in the country. With a large portion of the population owning smartphones, the accessibility to digital health solutions has significantly improved. Additionally, the government's push towards promoting telehealth services and the implementation of regulations to support digital healthcare initiatives have further fueled the growth of the market.

Underlying macroeconomic factors:
The overall economic development in Thailand, coupled with the rising disposable income levels, has contributed to the growth of the Digital Fitness & Well-Being market. As more individuals have the financial means to invest in their health and well-being, the demand for digital fitness and healthcare services is expected to continue to increase. Furthermore, the ongoing COVID-19 pandemic has accelerated the adoption of digital health solutions, as people look for alternative ways to manage their health and stay connected with healthcare professionals.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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