Strategy Games - Brazil

  • Brazil
  • The Strategy Games market in Brazil is expected to witness a substantial growth in the coming years.
  • According to projections, the total revenue in this market is estimated to reach €80.08m in 2022.
  • This indicates a positive trajectory for the industry.
  • Furthermore, the market is anticipated to exhibit an annual growth rate (CAGR 2022-2027) of 6.39%.
  • This growth rate is expected to contribute to a projected market volume of €103.50m by 2027.
  • This signifies the potential for significant expansion within the Strategy Games market in Brazil.
  • When we delve into the different revenue streams within this market, we find that in-app purchase (IAP) revenue is projected to reach €39.64m in 2022.
  • This highlights the popularity of in-app purchases among Strategy Games market users in Brazil.
  • Similarly, paid app revenue is estimated to reach €0.89m in 2022.
  • This indicates that consumers in Brazil are willing to invest in paid applications within the Strategy Games market.
  • Moreover, advertising revenue within the Strategy Games market is projected to reach €39.55m in 2022.
  • This suggests that advertising plays a significant role in revenue generation within the industry.
  • In terms of user engagement, the number of downloads in the Strategy Games market is expected to reach 172.30m downloads in 2022.
  • This showcases the high level of interest and demand for Strategy Games market among consumers in Brazil.
  • Additionally, the average revenue per download is currently estimated to be €0.46.
  • This metric provides insights into the monetization potential of each download within the Strategy Games market in Brazil.
  • It is worth noting that a global comparison reveals that in China generates the highest revenue in the Strategy Games market, with an estimated revenue of €5,977.00m in 2022.
  • This highlights the dominance of the US market in terms of revenue generation within the Strategy Games market industry worldwide.

Key regions: United States, Japan, Europe, Asia, India

Comparación de regiones

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Market Shares
  • Downloads
  • Users
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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