Finance - Brazil

  • Brazil
  • In Brazil, the Finance market is expected to see significant growth in the coming years.
  • By 2022, the total revenue is projected to reach €20.55m.
  • This indicates a positive trend in the market's performance.
  • Looking ahead, the Finance market is expected to grow at an annual rate of 9.46% between 2022 and 2027, resulting in a projected market volume of €32.67m by 2027.
  • This demonstrates a promising future for the Finance market sector in Brazil.
  • Breaking down the revenue sources within the Finance market, in-app purchase (IAP) revenue is projected to reach €3.78m in 2022.
  • This highlights the significance of digital transactions within the industry.
  • Additionally, paid app revenue is expected to reach €0.28m in 2022, indicating the demand for premium financial applications.
  • Furthermore, advertising revenue is projected to reach €16.49m in 2022, reflecting the importance of marketing and promotional activities within the Finance market.
  • Considering the user engagement, the number of downloads in the Finance market is projected to reach 366.20m downloads in 2022, indicating a substantial user base for financial applications.
  • The average revenue per download is currently expected to amount to €0.06, highlighting the revenue potential for each user.
  • In a global context, it is worth noting that in the United States remains the leader in generating revenue within the Finance market.
  • In 2022, in the United States is projected to generate €550.40m, indicating its dominance in the industry.
  • This global comparison emphasizes the scale and competitiveness of the Finance market in Brazil.
  • Overall, the Finance market in Brazil shows promising growth prospects, with substantial revenue potential in various segments such as in-app purchases, paid apps, advertising, and user engagement.
  • With the projected revenue figures and the country's position in the global market, in Brazil is poised to become a significant player in the Finance market industry.

Key regions: India, Europe, Japan, China, Germany

Comparación de regiones

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Market Shares
  • Downloads
  • Users
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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