Ready-to-Drink (RTD) Tea - Poland

The Ready-to-Drink (RTD) Tea market in Poland has been experiencing significant growth in recent years.

Customer preferences: Polish consumers have shown a growing interest in healthier beverage options, which has contributed to the increasing popularity of RTD tea. With rising health consciousness, consumers are actively seeking out beverages that offer both refreshment and health benefits. RTD tea fits this demand perfectly, as it is often marketed as a natural and low-calorie alternative to sugary carbonated drinks. Additionally, the convenience of RTD tea appeals to busy consumers who are looking for on-the-go options.

Trends in the market: One of the key trends in the RTD tea market in Poland is the growing demand for flavored and functional teas. Consumers are increasingly looking for unique and innovative flavors, such as fruit-infused teas or herbal blends. This trend is driven by the desire for variety and new taste experiences. Furthermore, functional teas, such as those with added antioxidants or vitamins, are gaining popularity as consumers seek out beverages that offer added health benefits. Another trend in the market is the increasing presence of premium and artisanal RTD tea brands. Polish consumers are becoming more discerning in their beverage choices and are willing to pay a premium for high-quality products. This trend is driven by the desire for authenticity and craftsmanship, as well as the perception that premium brands offer superior taste and ingredients.

Local special circumstances: Poland has a strong tea-drinking culture, with tea being a popular beverage choice for many Poles. However, traditionally, tea in Poland has been consumed in the form of loose leaf tea or tea bags. The emergence of RTD tea as a convenient and ready-to-consume option has disrupted this traditional market and has gained acceptance among consumers.

Underlying macroeconomic factors: The growing RTD tea market in Poland can be attributed to several macroeconomic factors. Firstly, Poland has experienced steady economic growth in recent years, which has resulted in increased disposable income and consumer spending power. This has allowed consumers to indulge in premium and higher-priced RTD tea options. Additionally, the increasing urbanization and busy lifestyles in Poland have contributed to the growth of the RTD tea market. As more people move to cities and lead fast-paced lives, there is a greater demand for convenient and on-the-go beverage options. RTD tea fulfills this need perfectly, offering a refreshing and healthy alternative to traditional carbonated drinks. In conclusion, the Ready-to-Drink (RTD) Tea market in Poland is growing due to changing customer preferences towards healthier beverages, the emergence of flavored and functional teas, the presence of premium and artisanal brands, the disruption of traditional tea-drinking habits, and underlying macroeconomic factors such as economic growth and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.