Juices - Poland

The Juices market in Poland has been experiencing significant growth in recent years.

Customer preferences: Polish consumers have shown a growing preference for healthier beverage options, which has contributed to the increasing demand for juices. With a rising awareness of the importance of a balanced diet and a focus on health and wellness, many consumers are turning to juices as a convenient and nutritious way to meet their daily fruit intake. In addition, the convenience factor of packaged juices has also played a role in driving the market growth, as busy consumers seek on-the-go options.

Trends in the market: One of the key trends in the Polish Juices market is the increasing demand for natural and organic juices. Consumers are becoming more conscious about the ingredients in their food and beverages, and are actively seeking products that are free from artificial additives and preservatives. This has led to a surge in the availability and popularity of organic juices, as well as juices made from locally sourced fruits. Another trend in the market is the growing popularity of functional juices. These are juices that are fortified with additional nutrients, such as vitamins, minerals, and antioxidants, to provide specific health benefits. Functional juices cater to the needs of consumers who are looking for targeted solutions to their health concerns, such as boosting immunity or improving digestion.

Local special circumstances: Poland has a rich agricultural heritage and is known for its abundant fruit production. This has created a favorable environment for the Juices market to thrive, as there is a ready supply of high-quality and locally sourced fruits. Polish consumers have a preference for products that are made from locally grown ingredients, which has further boosted the demand for domestic juices.

Underlying macroeconomic factors: The improving economic conditions in Poland have also contributed to the growth of the Juices market. As disposable incomes rise, consumers have more purchasing power to spend on premium and healthier products, including juices. Additionally, the increasing urbanization and changing lifestyles have led to a higher demand for convenient and ready-to-drink beverages, further driving the market growth. In conclusion, the Juices market in Poland is experiencing significant growth due to the increasing consumer preference for healthier beverage options, the demand for natural and organic products, and the availability of locally sourced fruits. The market is also benefiting from the improving economic conditions and the changing lifestyles of Polish consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.